Which distribution channels allow you the most control over your content? Select all that apply.
- Guest posts
- Paid influencer ads
- Website
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HubSpot Inbound Marketing Certification Answers
Exam URL: https://academy.hubspot.com/courses/inbound-marketing
Questions:
Get Certified in HubSpot Inbound Marketing!
By vmartinez
Which distribution channels allow you the most control over your content? Select all that apply.
By vmartinez
What types of questions can marketing attribution answer? Select all that apply.
Explanation:
Marketing attribution serves as a key mechanism to unravel the influence of different marketing activities on lead generation and revenue. It enables marketers to quantify the impact of specific assets, such as a blog post or a social media campaign, on sales and lead generation. By employing marketing attribution, questions regarding the marketing team’s contribution to annual revenue or the efficacy of particular assets in driving leads in a specific quarter can be accurately addressed, thereby facilitating informed decision-making and strategy optimization.
HubSpot Inbound Marketing Lesson: Maximizing ROI With Marketing Attribution and Experimentation
By vmartinez
What tools should you consider to help streamline your content creation process? Select all that apply.
By vmartinez
From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
By vmartinez
How can you ensure your video content initiates actions? Select all that apply.
Explanation:
When hosting content on external platforms like YouTube, it’s crucial to incorporate a CTA that directs viewers back to your website. This not only supports them through their buyer’s journey but also aids in converting them into contacts. Diversifying CTAs by experimenting with both visual and verbal types can be beneficial. Testing these variations helps in identifying the most effective approach. Just as with written content, the CTA in videos should be conspicuous. Whether it’s overlaid text, buttons, animations, or sound effects, ensure they don’t merge with the video’s background. Using contrasting colours and fonts can further enhance the visibility and effectiveness of your video CTAs.
By vmartinez
How can you ensure your podcast content initiates action? Select all that apply.