Why should you create a negative persona? February 7, 2022 By vmartinez Why should you create a negative persona? To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Related content Related questions:Fill in the blank: A negative persona is a person…True or false? You have a draft of your buyer persona, but…Audience persona data can help you make informed, strategic…What is another name for negative feedback loops?