Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
- Delight
- Engage
- Attract
- Consideration
Explanation:
The “Attract” stage is pivotal in drawing visitors by offering valuable content and removing obstacles as they familiarize themselves with your brand. The essence is to gain genuine attention rather than imposing it. Employing strategies like blogging, SEO, and social publishing, along with paid search ads and display advertising, enables marketers to connect with potential buyers on platforms they frequent. These strategies address their queries, aspirations, or interests in new products and services. A pro tip for marketers: Concentrate on the “Attract” phase to boost traffic and lead generation.