What should your awareness stage ads do?
(exist 3 type of different answers)
Address the problem your buyer persona is experiencing
Question why your buyer persona cannot solve their own problem
Present your business as the only solution that is right for your audience
Focus on your competitive position in the marketplace
Promote generic, unbranded content
Direct someone to a pricing page
Include discounts to encourage immediate purchase
Help your buyer persona solve their problem
Tell your buyer persona why the other products or services available are bad
Promote lead generation content offers
Highlight the value of your company’s products or services
Target only your existing customers