If your business has a short buying cycle, which attribution model should you use? January 18, 2021 By vmartinez If your business has a short buying cycle, which attribution model should you use? First and last First-touch Linear Simple decay Related content Related questions:A business owner wants to sell a line of coffee mugs to…You recently completed a campaign promoting a new product…Aiko sees an ad on a social network for an online store and…You're evaluating the success of a holiday promotion for…