What symbol would you use to add a broad match modifier?
/
^
+
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Explanation: The correct symbol to add a broad match modifier is ‘+.’ In search engine marketing, a broad match modifier (BMM) is a type of keyword match type that allows advertisers to reach a wider audience while still maintaining some control over which searches trigger their ads. By adding a plus sign (+) directly in front of one or more words in a keyword phrase, advertisers indicate to the search engine that those terms must be present in the user’s search query for the ad to be eligible to appear. Unlike broad match keywords, which can trigger ads for related variations and synonyms, including those not explicitly specified, broad match modifier provides a level of specificity and control by requiring certain terms to be included in the search query. This helps advertisers attract more relevant traffic while still capturing a broader range of search queries. Therefore, the plus sign (+) is the symbol used to add a broad match modifier, making the selected answer correct.