Based on the data below, which is the most effective advertising campaign?
Campaign 1 because it drove more leads
Campaign 1 because it has a lower lifetime value
Campaign 2 because it has a greater return
Campaign 2 because it has a higher CPA
or
- Campaign 1 because it has a greater return
- Campaign 1 because it drove more leads
- Campaign 2 because it has a greater return
- Campaign 2 because it drove more leads