Google Ads Search Professional Certification Exam Answers

Google Ads Search Professional Assessment Answers

• The Google Ads Search assessment consists of 50 questions
• You have 75 minutes to complete.
• You will need a score of 80% or higher to pass

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

 

Questions:

 

After selecting the average daily budget for your Search campaign, what results could you observe?

• If your average daily budget is too low, you may be unable to complete the campaign setup process.
• Google AI may increase or decrease your average daily budget automatically to improve your ad rank.
• Daily spend for your Search campaign will never exceed the amount set as your average daily budget.
• Some days, you may spend less than the average daily budget. Others days, you may spend more.

 

In reviewing their campaign's latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don't seem to match their core business.

Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.

Select All Correct Responses

• Use broad match keywords with Smart Bidding to identify performing traffic and avoid non-performing traffic.
• Switch to a cost-per-action bid strategy, which aligns more closely to the types of conversions with the highest value.
• Create a Customer Mach list, so the're able to focus on the highest-value potential consumers for their business goals.
• Only use negative keywords for traffic that's not desired, regardless of performance, and adjust targets to improve performance.

 

To create traffic for her store, Emily set up a Google Search campaign. She wants to be sure the ads are showing only when the store is open.

When creating her campaign, what step should she take?

• Set needs to set up her ad schedule to only show ads when the store is open.
• She should submit a form to Google that designates her business hours of operation.
• She needs to create a Google My Business listing and synchronize it with her Google Ads campaign.
• She needs to install a coe snippet on her website to let Google Ad know her business hours of operation.

 

A business owner is using Dynamic Search Ads (DSA) and wants to improve their ad performance.

Which change could they make to help them do this?

• Creating PMax campaigns with the same goals as the DSA campaigns.
• Upgrading the DSA campaigns to Performance Max.
• Upgrading the DSA campaign keywords to broad match.
• Using Demand Gen instead of DSA campaigns.

 

Winona wants her Google Search campaign to drive as much traffic to her site as possible within a given budget. What should she do to help achieve this goal?

• She should use Maximize clicks and implement a bid cap for more control.
• She should use Target impression share with an impression limit.
• She should use target ROAS and input her historical ROAS.
• She should use Enhanced CPC and input a daily budget.

 

In reviewing his campaign's latest search terms report, Kyle sees that search queries that don't seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?

• Use broad match keywords.
• Switch to a cost-per-action bid strategy.
• Create a Customer Match list.
• Add these terms as negative keywords.

 

Annabelle needs to increase store purchases for her established national record store chain. What's Annabelle's Google Ads marketing objective?

• Increase web traffic
• Drive sales
• Generate leads
• Build brand awareness

 

Where can you go to view your bid status, performance trends over time, and conversion delay reporting?

• Bidding keyword report
• AMP Validator test
• Brand Lift survey
• Bid strategy report

 

An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?

• The ad group sitelinks, because the lower-level assets will override the higher-level assets.
• The sitelink assets served will always change based on the user's query.
• The campaign sitelinks, because campaigns include a collection of ad groups and will serve by default.
• The account sitelinks, because the higher-level assets will override the lower-level assets.

 

A customized furniture company sells sofas and lounge chairs. They're looking to expand their reach. What's one example of how AI-powered Search Ads can help them achieve their goals?

• Phrase match can use Google AI to show ads for queries that include the advertiser-provided company keywords.
• With Smart Bidding data, which is provided to help the company set the best bid for potential queries.
• With broad match, the company no longer needs to add keywords for their campaign.
• Responsive search ads can use company headlines and descriptions to build an ad relevant to each specific query.

 

What are two benefits of Performance Max? Choose two.

• Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
• Helping you to multiply conversions across Google Ads inventory with the power of Google AI
• Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting
• Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals

 

What two items are required when building a manually created asset? Choose two.

Select 2 Correct Responses

• A sitelink
• A description
• Business information
• A headline

 

How can marketers revisit a dismissed recommendation?

• Consider similar recommendations to the item that's been dismissed.
• Select the Dismissed filter and choose Un-dismiss.
• Wait until the dismissed recommendation resurfaces.
• Search Google Help Center for the topic on dismissed recommendations.

 

What's the first step to creating a campaign?

• Define success by selecting a marketing objective.
• Identify what campaign type works best for your business goals.
• Identify and select the right audience for your campaign.
• Work to determine the best budget for your campaign.

 

What's one way to improve the expected clickthrough rate of an ad?

• Add negative keywords for enhanced targeting.
• Send traffic to the right landing page.
• Optimize your website for mobile devices.
• Experiment with different calls to action.

 

Juanita has set up a Google Search campaign to generate traffic to her store. She wants to make sure her ads only show when the store is actually open. What should she do when creating her campaign?

• Submit a form to Google that outlines her business hours of operation.
• Set up a Google My Business listing and sync it with her Google Ads campaign.
• Set a code snippet on her website to inform Google Ads of her business hours of operation.
• Set her ad schedule to only show ads when the physical location is open.

 

After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three.

Select 3 Correct Responses

• Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns.

• Organize your ad groups by a common theme. For example: Types of products or services.
• Ensure you've set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions.
• Use cross-device reporting to ensure you're able to identify a user across different environments including web and mobile apps.
• Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals.

 

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Maximize clicks
• Maximize conversions
• Target impression share
• Enhanced cost-per-click (ECPC)

 

A ski resort wants their Google Search campaign to promote their sale on ski lessons through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

• A final URL and two headlines that focus on an upcoming ski competition http://www.learntoski.com/
• A final URL that links to their general homepage www.learntoski.com/homepage
• A final URL that links to their lessons page, with a display URL of www.learntoski.com/lessons/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion

 

A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?

• Performance Planner forecasts opportunities to help make the most of seasonal demand.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.

 

A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads' performance?

• Use one description to reinforce their message and attain a consistent brand message
• Avoid recycling content from successful expanded text ads in order to create fresh ad content.
• Write more similar headlines for consistency, and drive a uniform message to users.
• Provide at least five unique headlines using popular keywords relating to their business.

 

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?

• Exact match with brand restriction
• Keyword targeting with brand restriction
• Broad match with brand restriction
• Phrase match with brand restriction

 

Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?

• They show a relevant and dynamically generated headline.
• They provide granular control of the keywords used in online ads.
• They have a lower cost-per-acquisition than keyword-targeted campaigns.
• They appear on the first page of search results, if not at the very top

 

What are three, key elements of an AI-powered Search campaign? Choose three.

Select 3 Correct Responses

• Expanded text ads
• Smart Bidding
• Marketing objectives
• Broad match
• Responsive search ads

 

A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?

• Repeat the same or similar phrases across the ad.
• Direct the final URL to the company's "About" page so that customers can learn more about the company.
• Use top-performing headlines and descriptions from their relevant expanded text ads.
• Write the minimum amount of headlines required to test what performs best.

 

Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?

• Search terms report
• Auction insights
• Optimization score
• Locations report

 

What are two recommended best practices when using Performance Planner? Choose two.

• Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
• After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days.
• View your keyword report on a regular basis and look to add negative keywords to optimize your campaigns.
• Write more similar headlines for consistency and drive a uniform message to users.

 

You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart Bidding strategy should be used to meet your objective?

• Maximize conversions
• Maximize impression share
• Target CPA
• Target ROAS

 

How can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

• Create and manage ad groups with sets of similar ads and keywords.
• Follow Google's best practices for setting up, evaluating, and optimizing campaigns.
• Use a Google Ads account to manage a collection of paid search ads campaigns.
• Create a manager account to view and manage Google Ads accounts in one place.

 

A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They're not concerned with a cost-per-action or ROI targets at this time. Which Smart Bidding strategy is aligned to these goals?

• Maximize conversion value
• Maximize conversions
• Target impression share
• Enhanced CPC

 

Which two searches can an ad show for broad match keyword 'car window repair'? Choose two.

• cars for sale
• automobile glass replacement
• second-hand cars for sale
• replace car window

 

Beatriz is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet her value-based objectives, she's decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?

• She should provide a Target ROAS that's exactly 10x the highest keyword cost in the campaign.
• She should check the campaign's historical conversion value per cost metric in Google Ads and use that as a guide.
• She should provide the system with the conversion cost that she's hoping to pay in her campaign.
• She should use an average of what she estimates all of her competitors are paying for conversions.

 

What are the benefits of pairing responsive search ads with broad match keywords and Smart Bidding?

• To help you reach new, high-performing queries and automatically optimize all of your bids in real time.
• To help you better attribute calls and location actions to your ads, optimizing performance
• To help you take immediate bulk action on issues and opportunities that you observe in your data.
• To help you get a snapshot of key performance metrics and statuses, specific to each type of strategy.

 

A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?

• Website traffic
• Leads
• Product or brand consideration
• Brand awareness and reach

 

What's one way for marketers to save time while improving their optimization score?

• Opt in to apply recommendations automatically as they get surfaced.
• Opt in to applying your assets at the campaign level.
• Select "Apply all" in your negative keyword targeting.
• Select "View all" for recommendations in a given category.

 

How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?

• Responsive search ads automatically test different combinations of headlines and descriptions to choose the one that's most likely to convert.
• Responsive search ads automatically test different combinations of headlines and descriptions to learn which item will perform optimally.
• Responsive search ads automatically test different combinations of headlines and descriptions to find which is most likely to be clicked.
• Responsive search ads automatically test different combinations of headlines and descriptions to find one that's likely to generate the most impressions.

 

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.

• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner uses machine learning for forecasting.

 

What's a benefit of using Smart Bidding with broad match?

• Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses unique contextual signals present at auction time, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your budget to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in, so that for all relevant searches that you could potentially reach with broad match, you only end up competing in the right auctions, at the right bid, for the right user.

 

Elena is setting up Dynamic Search Ads for a future sales promotion. She wants the Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this objective?

• Landing pages from standard ad groups
• All webpages
• URL
• Categories

 

Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she's paying per interaction. What should Faith do when setting up this bid strategy?

• Use the Performance Planner to gauge seasonal trends and identify what the daily best bids will be.
• Set the Google Ads system to ask for authorization before it makes a decision to a bid.
• Provide the system with a maximum cost-per-click limit to control what she's willing to pay per interaction.
• Set her daily budget based on estimated cost-per-click.

 

Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?

• Leads
• Website traffic
• Brand awareness and reach
• Sales

 

Google Ads accounts are structured in three levels. Where can an advertiser go to change their budget settings?

• At the campaign level only
• At the ad group level only
• At the account level only
• At either the account level or the campaign level

 

Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign's performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?

• Performance history
• Top signals
• Auction insights
• Bid strategy status

 

What are two types of value-based Smart Bidding strategies? Select two.

Select 2 Correct Responses

• Maximize conversion value
• Maximize conversion value with target ROAS
• Manual CPC
• Target impression share

 

In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?

• You can use conversion tracking in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
• You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
• You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched

 

An online music school offers bookings for lessons through their website as well as over the phone. They're using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.

• Call assets
• App assets
• Dynamic sitelink
• Location assets

 

A gourmet bakery in Lyon wants to improve ad relevance for their campaigns. What's a good way for this business to improve ad relevance?

• Experiment with a new call-to-action, asking customers to submit orders via messages.
• Target the right region and language by using French and focusing on the Lyon metro area.
• Make it easy for users to find the bakery's Lyon address on the website landing page.
• Highlight the bakery's popular pistachio croissants to help their business stand out.

 

What are three benefits of implementing Performance Max campaigns? Choose three.

• Performance Max campaigns focus exclusively on conversion and value-based bidding strategies, which enables Google AI to help grow marketers' reach by finding more search queries to convert.
• Performance Max uses assets to create highly relevant ads for Search queries. Because of these ads’ higher relevance, these adaptive creatives can drive additional conversions.
• With Performance Max, you can factor a wide range of signals into your bid optimizations. This includes attributes like device and location, and additional signal combinations exclusive to Performance Max.
• Performance Max campaigns look beyond manually selected audience segments in your campaign to find audience segments that you may have missed to improve the campaign’s performance.
• In Performance Max, Search Ads's targeting capability relies on advertiser-provided assets as a signal for finding queries likely to convert. This is helpful for advertisers with sparse landing pages or websites.

 

You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.

• Visit the Recommendations page for one of your client's Google Ads accounts.
• Navigate to the Recommendations page for your Google Ads Manager Account.
• Email your clients requesting a summary of Recommendations for their accounts.
• Go to the Recommendations page to evaluate your clients' campaign performance against similar campaigns.

 

How does value-based bidding work?

• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
• Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.

 

What are the three key components of a campaign's structure? Choose three.

• Targeting
• Ad formats
• Billing information
• Bid strategies
• Ad policy

 

Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?

• She should only use the data from her campaign's last month to build plans in the tool and then align her campaigns to those forecasts.
• She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
• She should investigate what her competitors are doing by using the Reach Report so she's aware of what's happening in the auction.
• She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

 

How does AI-powered Search help maximize performance in every auction?

• A broad match strategy uses Google AI, enabling marketers to select signals used to match their ads with queries.
• Search uses Google AI to match ads with queries, as well as tailor bids and create relevant ads for each query.
• AI-powered Search Ads serve ads across all Google channels, expanding campaigns' reach.
• With Google AI, marketers are equipped with data to enhance their search campaigns manually.

 

An advertiser plans to create responsive search ads to promote their online business. What's one benefit of using responsive search ads?

• Their single headline format is simple and intuitive to create and easy to experiment with.
• There's no limit on the number of usable headlines thus making it easy for testing purposes
• Google Ads will automatically test different combinations to learn which combinations will perform best.
• Google Ads will automatically create headlines based on web content.

 

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An amusement part wants thier Google Search campaign to promote their new ticketed rollercoaster through expanded text ads.

Which example correctly shows some of the key elements for an expanded text ad that could help meet their objectives?

• A final URL and two headlines that focus on an upcoming ski competition http://www.learntoski.com/
• A final URL that links to their general homepage www.learntoski.com/homepage
• A final URL that links to their lessons page, with a display URL of www.learntoski.com/lessons/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion

 

A national auto supply chain is gearing up for their annual summer sale. Their marketing manager wants to grow ROI by using Performance Planner to determine what to focus on for the summer promotion.

How can Performance Planner provide this insight?

• It uses sales figures to provide a historical conversion total for each location.
• It forecasts opportunities to help capitalize on seasonal demand.
• It provides insight into optimization strategies for each campaign based on competitive insights.
• It uses competitor bids and budgets to determine the best possible budget for a specific location.

 

A marketer wants to get a clearer understanding of their current Google Search campaign bidding performance.

Which Google Ads tool could they use to accomplish this?

• They could use bid recommendations.
• They could use the Experiments page.
• They could use email notifications.
• They could use the Bid Strategy Report.

 

A marketing manager is using Dynamic Search Ads (DSA) to promote a specific line of products and wants to make adjustments to improve the campaign's performance.

Which change could they consider making to help accomplish this goal? 

• They could upgrade their DSA campaigns to Performance Max.
• They could upgrade their DSA campaign keywords to broad match.
• They could create PMax campaigns with the same goals as the DSA campaigns.
• They could use Demand Gen instead of DSA campaigns.

 

On broad match campaigns to help analyze conversion data, which method can you use to successfully implement and test broad match?

• You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.
• You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
• You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.

 

A marketer is checking out their campaign's latest Search Terms Report. They notice search queries that don't seem to match the core business are triggering the ads to serve. 

Which two actions can they take to make sure their ads only serve on relevant searches? Select two. 

Select All Correct Responses

• Develop a Customer Match List.
• Adopt a cost-per-action bid strategy.
• Include these terms as negative keywords.
• Use broad match with Smart Bidding.

             

You're creating a Google Search campaign using a conversion-based Smart Bidding strategy. You've decided to use Target ROAS, which will meet your value-based objectives.

Which step can you take to set an initial ROAS target?

• You could set an initial Target ROAS by including the conversion cost that you're hoping to pay in your campaign.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS using the campaign's historical (last 30 days) conversion value per cost metric.

 

A carpet cleaning business wants to advertise online by using a Google Search campaign so consumers can learn about a new service it's offering.

To help them do this, which campaign objective would the business select for their Search campaign?

• They would select sales
• They would select leads
• They would select product and brand awareness
• They would select website traffic

 

Jacob is going to use a Maximize clicks bid strategy with his Google Search campaign, but he also needs to control how much he's paying per click. When setting up this bid strategy, what should Jacob do?

• Use the Performance Planner to evaluate seasonal trends and identify the daily best bids.
• Use Google Ads settings so that it asks for authorization before it makes a decision to a bid.
• Based on estimated cost-per-click, set his daily budget.
• Set a maximum cost-per-click limit to control what he's willing to pay per interaction.

 

A marketer is establishing the budget for a Search campaign. After selecting the average daily budget, what results could they observe?

• If their average daily budget is too low, the campaign setup process might not be able to be completed.
• Their daily spend for the Search campaign will never exceed the average daily budget amount.
• They may see Google AI automatically adjust the average daily budget to improve the ad rank.
• They may spend less than the average daily budget on some days and more on other days.

 

Which statement accurately describes how value-based bidding works?

• It’s a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.

 

What tool does Google Ads provide to help you understand current campaign bidding performance?

• Bid recommendations
• Email notifications
• Experiments page
• Bid Strategy Report

 

If you're using Dynamic Search Ads (DSA) campaigns, what change should you consider to improve performance?

• Consider using Demand Gen instead of Dynamic Search Ads campaigns.
• Upgrade your DSA campaigns to Performance Max.
• Create PMax campaigns with the same goals as your DSA campaigns.
• Upgrade your DSA campaign keywords to broad match.

 

A chain of art supplies stores wants consumers to learn more about their new line of clays for ceramics. 

What campaign objective should they choose for their Search campaign?

• Leads
• Sales
• Website traffic
• Product and brand awareness 

 

As you review a current Google Search campaign, you want to take a closer look at the campaign's bidding performance. 

Which Google Ads tool could you use to get that information?

• Use bid recommendations.
• Use the Bid Strategy Report.
• Use the Experiments page.
• Use email notifications.

 

While looking at your campaign's latest Search Terms Report, you discover search queries that don't match your core business are triggering your ads to serve.    

To make sure your ads are only serving on relevant searches, which actions can you take? Select two.

• You can use a cost-per-action bid strategy.
• You can use broad match keywords with Smart Bidding.
• You can create a Customer Match list.
• You can add these terms as negative keywords.

 

Ivan has started a Google Search campaign to drive traffic for his store. He'd prefer his ads to show only when the store is open.    

When creating his campaign, what should he do?

• He should schedule the ads to show when the physical location is open. 
• He should install a code snippet on his website to inform Google Ads of his business hours of operation.
• He should send a form to Google that summarizes his business hours of operation.
• He should set up a Google My Business listing and synchronize it with his Google Ads campaign.

 

Your client is wondering what they can expect once they set the average daily budget for their Search campaign.  

What do you tell them they could observe with their budget? 

• The average daily budget could get automatically adjusted by Google AI to improve the ad rank.
• The Search campaign's daily spend won't ever exceed the amount set as the average daily budget.
• If the average daily budget is set too low, you might not be able to finish setting up the campaign.
• The spend could be lower than the average daily budget on some days and higher than the average on others.

 

An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?

• Leads is the best-suited objective.
• Website traffic is the best-suited objective.
• Product or brand consideration is the best-suited objective.
• Brand awareness is the best-suited objective.

 

What are three, key elements of an Al-powered Search campaign? Choose three.

Select 3 Correct Responses

• Broad match
• Responsive search ads
• Smart Bidding
• Expanded text ads
• Marketing objectives

 

As you plan your company's online advertising budget every month, you’re looking to start using Google Ads' Performance Planner to help. 

What are two advantages of Performance Planner? Choose two.

Select 2 Correct Responses

• Its forecasting is powered by billions of Google searches conducted each week.
• It can help you identify funds from other operational budgets to allocate to marketing.
• It draws from machine learning for forecasting.
• It integrates with other budgeting software, such as QuickBooks.

 

 

A ski resort wants their Google Search campaign to promote their sale on ski lessons through responsive search ads.

Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

• A final URL and two headlines that focus on an upcoming ski competition http://www.learntoski.com/
• A final URL that links to their general homepage www.learntoski.com/homepage
• A final URL that links to their lessons page, with a display URL of www.learntoski.com/lessons/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion

 

Elena is setting up Dynamic Search Ads for a future sales promotion.

She wants the Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to.

Which Dynamic Search Ads targeting option will meet this objective?

• Landing pages from standard ad groups
• All webpages
• URL
• Categories

 

To check on the performance of his Google Search campaign on Target CPA, Bradley is using the Bid Strategy Report. He wants to know how his campaign's performance has varied over time in regards to his actual CPA over the past six months.

Where can Bradley uncover this information in the Bid Strategy Report report?

• In top signals
• In performance history
• In bid strategy status
• In auction insights

 

A gourmet bakery in Lyon wants to improve ad relevance for their campaigns.

What's a good way for this business to improve ad relevance?

• Experiment with a new call-to-action, asking customers to submit orders via messages.
• Target the right region and language by using French and focusing on the Lyon metro area.
• Make it easy for users to find the bakery's Lyon address on the website landing page.
• Highlight the bakery's popular pistachio croissants to help their business stand out.

 

Which of these are three expected benefits of implementing Performance Max campaigns? Choose three.

Select 3 Correct Responses

• Finding queries that are likely to convert, because Search Ads's targeting capability uses advertiser-provided assets as a signal for finding them. This is helpful for advertisers with sparse landing pages or websites
• Factoring a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to Performance Max.
• Finding more queries to convert, because Performance Max focuses exclusively on conversion and value-based bidding strategies, enabling Google AI to help grow marketers' reach by finding more search queries to convert.
• Finding audience segments you might have otherwise missed, because Performance Max campaigns look beyond manually selected audience segments
• Driving additional conversions because Performance Max uses assets to create highly relevant ads in response to Search queries from people who are likely to be interested in an advertiser's offerings

 

Google Ads accounts are structured in three levels.

Where can an advertiser go to change their budget settings?

• At the campaign level only
• At the ad group level only
• At the account level only
• At either the account level or the campaign level

 

Winona wants her Google Search campaign to drive as much traffic to her site as possible within a given budget.

What should she do to help achieve this goal?

• She should use Maximize clicks and implement a bid cap for more control.
• She should use Target impression share with an impression limit.
• She should use target ROAS and input her historical ROAS.
• She should use Enhanced CPC and input a daily budget.

 

Which of these is the first step for creating a campaign?

• Setting the ideal budget for your campaign
• Choosing the right audience for your campaign
• Determine which campaign type will work best for reaching business goals
• Selecting a marketing objective to define success

 

Juanita has set up a Google Search campaign to generate traffic to her store. She wants to make sure her ads only show when the store is actually open.

What should she do when creating her campaign?

• Submit a form to Google that outlines her business hours of operation.
• Set up a Google My Business listing and sync it with her Google Ads campaign.
• Set a code snippet on her website to inform Google Ads of her business hours of operation.
• Set her ad schedule to only show ads when the physical location is open.

 

An auto supply chain is getting ready for their yearly autumn promotion. To grow ROI, their marketing manager wants to use Performance Planner to determine what their priorities should be for the autumn promotion. 

How can Performance Planner help provide this insight?

• Using sales figures to provide a historical conversion total for each location
• Using competitor bids and budgets to figure out the optimal budget for a specific location
• Providing insight into optimization strategies for each campaign based on competitive insights
• By forecasting opportunities to help capitalize on seasonal demand

 

1. If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart bidding strategy should you use to reach your objective?
2. Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?
3. What three benefits can you typically expect from implementing a Performance Max campaign? Choose three.
4. If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?
5. A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They’d like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective?
6. If a local shop in Spain wants to improve ad relevance for their campaigns, what’s a recommended action can they take to do so?
7. When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.
8. An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.
9. Which two of the following options are types of value-based Smart bidding strategies? Select two.
10. When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?
11. If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?
12. Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she’s paying per interaction. What should Faith do when setting up this bid strategy?
13. What are two benefits of Performance Max? Choose two.
14. An AI-powered Search campaign contains which of these three elements? Choose three.
15. Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?
16. You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?
17. What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing?
18. A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?
19. Joe has recently launched a new menswear line in his store, and he’d like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?
20. How can marketers revisit a dismissed recommendation?
21. A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
22. A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?
23. What’s one responsive search ad’s benefits?
24. As a member of the marketing team for a clothing retailer, you plan your company’s monthly online advertising budget. You’ve just decided to use Google Ads’ Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
25. A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?
26. Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?
27. In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?
28. How does value-based bidding work to bid for conversions that drive business objectives?
29. Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store’s business hours. What should he do when he creates his campaign?
30. Which of these two searches would result in an ad showing for broad match keyword “car window repair?” Choose two.
31. What’s a way that AI-powered Search helps to maximize performance for any auction?
32. An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
33. The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change?
34. An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?
35. Annabelle needs to increase store purchases for her established national record store chain. What’s Annabelle’s Google Ads marketing objective?
36. What two items are required when building a manually created asset? Choose two.
37. A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?
38. Luis is thinking about adding Dynamic Search ads to his Search advertising strategy. How can Luis benefit from using Dynamic Search ads?
39. When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?
40. What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding?
41. What benefit can you get from using Smart bidding with broad match?
42. While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?
43. What’s the first step to creating a campaign?
44. What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.
45. When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match?
46. Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?
47. Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?
48. Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?
49. What are the three key components of a campaign’s structure? Choose three.
50. If someone is managing Google Ads accounts for multiple clients, what are two ways they can review and implement recommendations for the accounts they oversee? Choose two.
51. How does AI-powered Search help maximize performance in every auction?
52. What are three benefits of implementing Performance Max campaigns? Choose three.
53. Which of these is a benefit of responsive search ads?
54. A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?
55. How does value-based bidding work?
56. Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?
57. A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?
58. What’s one advantage of using Smart Bidding with broad match?
59. You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.
60. Google Ads accounts have three levels. To change their budget, at which level would an advertiser make their change?
61. Which two of the following items are required when developing a manually created asset?
62. You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?
63. You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart bidding strategy should be used to meet your objective?
64. What are three key elements of an AI-powered Search campaign? Choose three.
65. How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?
66. You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items?
67. You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.
68. After implementing Smart bidding and broad match, what are three recommended campaign best practices to follow? Choose three.
69. Which is the first step for creating a campaign?
70. In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?
71. If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
72. In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?
73. Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?
74. A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
75. In which two ways is Performance Max useful? Choose two.
76. To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?
77. Which Smart bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions without focusing on cost-per-action or ROI targets?
78. Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
79. Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?
80. What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart bidding?
81. Which three things are key parts of a campaign’s structure? Choose three.
82. Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
83. Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.
84. Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?
85. Which bidding strategy should someone consider using for a visibility campaign goal?
86. An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
87. If you’re a marketer who wants to revisit a dismissed recommendation, which action would you take?
88. How could a retailer enhance the performance of responsive search ads intended to promote their online business?
89. A vintage clothing retailer sells men’s jackets and ties. They’re looking to expand their reach. What’s one way that Al-powered Search Ads can help them reach this goal?
90. When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two. Select 2 Correct Responses
91. With the introduction of a new clothing line in a store, the store’s marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?
92. An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?
93. What’s one way to improve the expected clickthrough rate of an ad?
94. Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy. What is a helpful benefit of using Dynamic Search ads?
95. If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?
96. Which responsive search ads best practice should a company keep in mind if they’re looking to create responsive search ads for an upcoming seasonal promotion?
97. In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?
98. If you have a set campaign budget for spending to maximize lead acquisitions, but you’re not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?
99. You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?
100. A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?
101. An Al-powered Search campaign contains which of these three elements? Choose three. Select 3 Correct Responses
102. Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What’s another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?
103. In what two ways can Performance Max help you? Select 2 Correct Responses
104. After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three. Select 3 Correct Responses
105. Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?
106. What’s a benefit of using Smart Bidding with broad match?
107. An online computer coding school offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
108. If a marketer wants to save time and improve their optimization score, what’s a recommended way for them to do so?
109. To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?
110. Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?
111. How does Al-powered Search help maximize performance in every auction?
112. You’re on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses
113. Which two items are needed when you’re developing a manually created asset? Choose two. Select 2 Correct Responses
114. What are the ways that responsive search ads determine the combinations of headlines and descriptions to be used in a Responsive Search Ad?
115. With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this goal?
116. Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?
117. Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do?
118. If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?
119. Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three. Select 3 Correct Responses
120. Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?
121. In what way does Al-powered Search help boost performance at every auction?
122. What’s one advantage of using Smart bidding with broad match?
123. Which two of the following options are types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
124. Which of these three elements does an Al-powered Search campaign utilize? Choose three. Select 3 Correct Responses
125. A customized furniture company sells sofas and lounge chairs. They’re looking to expand their reach. What’s one example of how Al-powered Search Ads can help them achieve their goals?
126. If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?
127. An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
128. What are two recommended best practices when using Performance Planner? Choose two.
129. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
130. An advertiser plans to create responsive search ads to promote their online business. What’s one benefit of using responsive search ads?
131. What are three key elements of an Al-powered Search campaign? Choose three. Select 3 Correct Responses
132. How does value-based bidding work?
133. You’ve noticed that one of your ads isn’t performing as well as you’d like. Which action can you take to help improve the ad’s expected clickthrough rate?
134. What are two types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
135. What’s a way that Al-powered Search helps to maximize performance for any auction?
136. Which of these three things are key components of a campaign’s structure? Choose three. Select 3 Correct Responses
137. Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?
138. What’s one way for marketers to save time while improving their optimization score?
139. A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What’s a good way for this business to improve their ad relevance?
140. Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?
141. A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?
142. Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
143. Which of these two searches can an ad show for broad match keyword “car window repair?” Choose two.