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Creative Certification Exam Answers
Creative Certification Exam Answers
The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.
Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
Questions:
- To build an expanding creative, which three panels must be included in the HTML? (select three)
- When you have multliple images to support different creative sizes within a single profile, what action should be taken?
- Which two video formats can be built as Rich Media in Studio? (select two)
- What action occurs when assets are uploaded to the Creative section?
- The HTML5 Enabler should be added to which tag in a creative’s HTML file?
- Which two columns are required in a feed? (select two)
- When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
- What method for using custom fonts is NOT supported for dynamic text?
- What do “counters” measure in Studio?
- When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
- To preview a creative on a blank page, what option should be selected from the dropdown?
- Which three rotation settings are available in Studio? (select three)
- Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
- Where are dynamic profiles located?
- In what section of Studio are creative images and videos stored?
- What is the Asset Library file size limit per upload for non-video files?
- When should the dynamic creative be uploaded to Studio?
- Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
- Which two capabilities are possible with dynamic preview sheets? (select two)
- Which types of assets can be used in Studio? (select two)
- What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?
- What step must be taken before initiating a fullscreen expansion?
- In what product are dynamic targeting keys created?
- What steps should be taken under Manage Data to upload a new feed to the Studio profile?
- What are three benefits of filtering by creative dimensions? (select three)
- How can a dynamic preview sheet be removed from a Studio profile?
- Which two methods can be used to connect dynamic data to an element in the creative? (select two)
- In what section of Studio can users create and manage dynamic profiles?
- Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
- Which two methods can be used to build dynamic creatives for Studio? (select two)
- What feature can be used to target multiple columns in a feed one at a time?
- Which two preview types can be used to generate a dynamic preview? (select two)
- Which two targeting types are supported in Studio for dynamic creatives? (select two)
- To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
- When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?
- What is the Asset Library file size limit per upload for video files?
- What is the method most often used to define the dynamic content for a creative?
- What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
- Echo remarketing uses dynamic content from what source?
- Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
- What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
- What does optimization prioritize when used for dynamic creatives?
- What profile setting allows Studio to match more than one row on impression?
- What field type is used for data pass targeting in a dynamic profile?
- To create a dynamic profile, what steps must be taken in the Dynamic Content section?
- Which three creative types are allowed when using VPAID creatives? (select three)
- Which two data types are NOT supported as dynamic elements? (select two)
- In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
- In what section of Studio can users upload and manage ad files?
- What is the minimum number of exits required for a creative?
- What user access level allows read and write access to create or edit a dynamic profile and feed?
- Which two options must be true to use open optimization? (select two)
- What is the proper format for geo-targeting a location in a feed?
- What are two benefits of using dynamic creatives in Studio? (select two)
- In what section of Studio is user access managed?
- Where is the dynamic path for an asset found?
- How can a Studio profile be edited without impacting the live campaign?
- What are two creative elements that can be dynamic? (select two)
- What’s the most efficient way to target one headline to 10 different audience IDs in a feed?
- When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?
- How many Studio profiles can a dynamic creative be linked to?
- When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
What feature allows users to create a dynamic field without needing to upload a feed?
- Filter by feed row ID
- Feed scheduling
- Constant matching
- Profile field
Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
Select All Correct Responses
- Google Merchant Center
- CSV
- XLS
- Google Spreadsheets
Which three components are available in Google Web Designer? (select three)
Select All Correct Responses
- YouTube Video Player
- Counters
- Tap Area
- Maps
What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)
- Built-in abilty to use Google's recommendation engine
- Updates to the Google Merchant Center feed are automatically synced in Studio
- Ability to apply additional filtering logic to the Google Merchant Center feed
- No row limit for the Google Merchant Center feed
What dynamic strategy allows flight scheduling of dynamic creatives?
Start and end date scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys
When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?
- Confirm the feed is complete with no warnings
- Retransform the feed
- Check if the correct feed filtering parameters were applied in the preview panel
- Re-upload the feed
Which three elements are required for a dynamic creative? (select three)
Select All Correct Responses
- Dynamic content
- Studio creative
- Asset Library
- Studio profile
What values are included in the targeting column of a remarketing feed?
- Third-party cookie values
- Floodlight custom variable ("u-var") values
- Floodlight audience list IDs
- The advertiser's cookie values