vmartinez

 

Google Ads accounts have three levels.

To change their budget, at which level would an advertiser make their change?

 

• Campaign level only
• Account level only
• Either the account level or the campaign level
• Ad group level only

 

 

Luis is thinking about adding Dynamic Search ads to his Search advertising strategy.

How can Luis benefit from using Dynamic Search ads?

 

• These ads can give a lower cost-per-acquisition than keyword-targeted campaigns.
• These ads offer granular control of the keywords used in online ads.
• These ads appear on the first page — if not at the very top — of search results.
• These ads showcase a dynamically created and relevant headline.

 

 

You’re setting up assets for a Google Search campaign.

You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group.

Which sitelink assets will serve with ads?

 

• The sitelink assets served will always change depending on the user’s query.
• The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.
• The campaign sitelinks, because campaigns will serve by default due to the fact they include a collection of ad groups and
• The account sitelinks, because the lower-level assets will be overridden by the higher-level assets.

 

What are the benefits of pairing responsive search ads with broad match keywords and Smart Bidding?

• To help you reach new, high-performing queries and automatically optimize all of your bids in real time.
• To help you better attribute calls and location actions to your ads, optimizing performance
• To help you take immediate bulk action on issues and opportunities that you observe in your data.
• To help you get a snapshot of key performance metrics and statuses, specific to each type of strategy.

 

Maybe you are searching:

• What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

 

 

Franklin is creating a Google Search campaign using a conversion-based Smart Bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives.

What best practice can he use to set an initial ROAS target?

 

• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

 

 

An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads.

Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

 

• A final URL that links to their general homepage www.ridethelightning.com/tickets/promotion
• A final URL and two headlines that focus on an upcoming “action photo” feature for rollercoaster riders www.ridethelightning.com/tickets/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their lessons page, with a display URL of www.ridethelightning.com/tickets/promotion