vmartinez

 

Which two of the following items are required when developing a manually created asset?

 

Select 2 Correct Responses

• Sitelink is required.
• Business information is required.
• A headline is required.
• A description is required.

 

 

Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency.

What best practice should Olga follow when using Performance Planner?

 

• She should only use the data from her campaign’s last month to build plans in the tool and then align her campaigns to those forecasts.
• She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
• She should investigate what her competitors are doing by using the Reach Report so she’s aware of what’s happening in the auction.
• She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

 

 

Annabelle needs to increase store purchases for her established national record store chain.

What’s Annabelle’s Google Ads marketing objective?

 

• Increase web traffic
• Drive sales
• Generate leads
• Build brand awareness

 

 

You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget.

Which Smart Bidding strategy should be used to meet your objective?

 

• Maximize conversions
• Maximize impression share
• Target CPA
• Target ROAS

 

 

A customized furniture company sells sofas and lounge chairs. They’re looking to expand their reach.

What’s one example of how AI-powered Search Ads can help them achieve their goals?

 

• Phrase match can use Google AI to show ads for queries that include the advertiser-provided company keywords.
• With Smart Bidding data, which is provided to help the company set the best bid for potential queries.
• With broad match, the company no longer needs to add keywords for their campaign.
• Responsive search ads can use company headlines and descriptions to build an ad relevant to each specific query.

 

A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email.

Which campaign objective should be used for this company?

 

• Website traffic
• Leads
• Product or brand consideration
• Brand awareness and reach