vmartinez

 

What are three, key elements of an AI-powered Search campaign? Choose three.

 

Select 3 Correct Responses

• Expanded text ads
• Smart bidding
• Marketing objectives
• Broad match
• Responsive search ads

 

 

When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two.

 

Select 2 Correct Responses

• You could use the Recommendations page to evaluate your clients’ campaign performance vs. similar campaigns.
• You could visit the Recommendations page for each client’s Google Ads accounts.
• You could navigate to the Recommendations page for your Google Ads Manager Account.
• You could contact your clients to obtain a summary of Recommendations for their accounts.

 

 

Which bidding strategy should someone consider using for a visibility campaign goal?

 

• Use Maximize conversions for a visibility campaign.
• Use Enhanced cost-per-click (ECPC) for a visibility campaign.
• Use Maximize clicks for a visibility campaign.
• Use Target impression share for a visibility campaign.

 

 

Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves.

What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?

 

• Exact match with brand restriction be used.
• Broad match with brand restriction should be used.
• Phrase match with brand restriction should be used.
• Keyword targeting with brand restriction should be used.

 

 

Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

 

• She can find it in performance history.
• She can find it in bid strategy status.
• She can find it in auction insights.
• She can find it in top signals.

 

 

In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

 

• Creating and managing ad groups with sets of similar ads and keywords
• Managing a collection of paid search ads through a Google Ads account
• Controlling Google Ads accounts from a single place using a manager account
• Following Google’s best practices for setting up, evaluating, and optimizing campaigns