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Winona wants her Google Search campaign to drive as much traffic to her site as possible within a given budget.

What should she do to help achieve this goal?

 

• She should use Maximize clicks and implement a bid cap for more control.
• She should use Target impression share with an impression limit.
• She should use target ROAS and input her historical ROAS.
• She should use Enhanced CPC and input a daily budget.

 

 

A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time.

Which Smart Bidding strategy is aligned to these goals?

 

• Maximize conversion value
• Maximize conversions
• Target impression share
• Enhanced CPC

 

 

What’s one responsive search ad’s benefits?

 

• That Google Ads automatically creates customized headlines based on web content
• That there’s a single headline format to make things simple, intuitive, and easy to experiment with
• That Google Ads automatically tests different combinations to learn which ones will be highest-performing
• That there’s an unlimited number of usable headlines to draw from, making testing easy

 

 

What benefit can you get from using Smart Bidding with broad match?

 

• Your access to contextual signals at auction time helps make sure you only compete in the right auctions, at the right time, for the right user.
• Your budget is the variable that decides which auctions you compete in, to help make sure you’re only competing in the right auctions, at the right bid, for the right user.
• Your landing pages are the variable that decide which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
• Your ad group name is the variable that decides which auctions to compete in and this ensures that you only end up competing in the right auctions, at the right bid, for the right user.

 

 

A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion.

How might Performance Planner be able to help with this goal?

 

• Performance Planner forecasts opportunities to help make the most of seasonal demand.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.

 

 

When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.

 

Select 2 Correct Responses

• Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
• Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
• Drive consistency and a uniform message by keeping your headlines similar across the campaign.
• Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.