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Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?

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Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves.

What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?

 

  • Exact match with brand restriction be used.
  • Broad match with brand restriction should be used.
  • Phrase match with brand restriction should be used.
  • Keyword targeting with brand restriction should be used.

 

Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

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Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

 

  • She can find it in performance history.
  • She can find it in bid strategy status.
  • She can find it in auction insights.
  • She can find it in top signals.

 

In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

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In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

 

  • Creating and managing ad groups with sets of similar ads and keywords
  • Managing a collection of paid search ads through a Google Ads account
  • Controlling Google Ads accounts from a single place using a manager account
  • Following Google’s best practices for setting up, evaluating, and optimizing campaigns

 

After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three.

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After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three.

 

Select 3 Correct Responses

  • Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns.
  • Use cross-device reporting to ensure you’re able to identify a user across different environments including web and mobile apps.
  • Ensure you’ve set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions.
  • Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals.
  • Organize your ad groups by a common theme. For example: Types of products or services.

 

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

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Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.
What are two of the data sources that are used to calculate optimization recommendations?

Select 2 Correct Responses

  • Account settings
  • Company sales figures
  • User generated scenarios
  • Industry data
  • Account executives

 

Explanation:

The optimization recommendations for your Google Search Ads campaigns are generated by an algorithm that considers various data sources, including **industry data** and **account settings**. Industry data provides insights into trends, benchmarks, and best practices specific to your business sector, allowing for tailored recommendations that align with industry standards and performance expectations. Account settings, on the other hand, encompass a wide range of factors such as bidding strategies, targeting options, ad extensions, and budget allocations, which directly impact campaign performance and effectiveness. By analyzing these settings, the algorithm can identify opportunities for optimization and provide actionable recommendations to improve campaign outcomes. Unlike options such as company sales figures, user-generated scenarios, or account executives, which may not directly influence campaign optimization, industry data and account settings serve as crucial data sources for generating relevant and impactful optimization suggestions tailored to the unique needs and objectives of your Google Search Ads campaigns. Therefore, these options are correct as they highlight essential data sources utilized in calculating optimization recommendations and driving continuous improvement in campaign performance.

 

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

 

Explanation:

The correct answer is **’The campaign type chosen will determine where her ads appear and the format of those ads.’** It’s crucial for Lola to consider her business objectives before selecting a campaign type because different campaign types serve different purposes and have varying capabilities to fulfill specific objectives. The chosen campaign type dictates the placement of her ads and the ad formats available, directly influencing how effectively she can reach her target audience and communicate her message. For instance, if Lola’s objective is to increase brand awareness, she might opt for a Display campaign to showcase visually engaging ads across the Google Display Network. On the other hand, if her goal is to drive immediate conversions, a Search campaign might be more suitable, allowing her ads to appear prominently in search engine results pages when users actively search for relevant keywords. Therefore, understanding her business objectives enables Lola to align her advertising strategy with her overarching goals, ensuring that she selects the most appropriate campaign type to achieve the desired outcomes effectively.