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What are the benefits of pairing responsive search ads with broad match keywords and Smart Bidding?

• To help you reach new, high-performing queries and automatically optimize all of your bids in real time.
• To help you better attribute calls and location actions to your ads, optimizing performance
• To help you take immediate bulk action on issues and opportunities that you observe in your data.
• To help you get a snapshot of key performance metrics and statuses, specific to each type of strategy.

 

Maybe you are searching:

• What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

 

 

Franklin is creating a Google Search campaign using a conversion-based Smart Bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives.

What best practice can he use to set an initial ROAS target?

 

• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

 

 

An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads.

Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?

 

• A final URL that links to their general homepage www.ridethelightning.com/tickets/promotion
• A final URL and two headlines that focus on an upcoming “action photo” feature for rollercoaster riders www.ridethelightning.com/tickets/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their lessons page, with a display URL of www.ridethelightning.com/tickets/promotion

 

 

Which two of the following items are required when developing a manually created asset?

 

Select 2 Correct Responses

• Sitelink is required.
• Business information is required.
• A headline is required.
• A description is required.

 

 

Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency.

What best practice should Olga follow when using Performance Planner?

 

• She should only use the data from her campaign’s last month to build plans in the tool and then align her campaigns to those forecasts.
• She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
• She should investigate what her competitors are doing by using the Reach Report so she’s aware of what’s happening in the auction.
• She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

 

 

Annabelle needs to increase store purchases for her established national record store chain.

What’s Annabelle’s Google Ads marketing objective?

 

• Increase web traffic
• Drive sales
• Generate leads
• Build brand awareness