vmartinez

 

What benefit can you get from using Smart Bidding with broad match?

 

• Your access to contextual signals at auction time helps make sure you only compete in the right auctions, at the right time, for the right user.
• Your budget is the variable that decides which auctions you compete in, to help make sure you’re only competing in the right auctions, at the right bid, for the right user.
• Your landing pages are the variable that decide which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
• Your ad group name is the variable that decides which auctions to compete in and this ensures that you only end up competing in the right auctions, at the right bid, for the right user.

 

 

A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion.

How might Performance Planner be able to help with this goal?

 

• Performance Planner forecasts opportunities to help make the most of seasonal demand.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.

 

 

When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.

 

Select 2 Correct Responses

• Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
• Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
• Drive consistency and a uniform message by keeping your headlines similar across the campaign.
• Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

 

 

Which of these two searches would result in an ad showing for broad match keyword “car window repair?” Choose two.

 

Select 2 Correct Responses

• replace car window
• second-hand cars for sale
• cars for sale
• automobile glass replacement

 

 

A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They’d like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective?

 

• Using categories
• Using all webpages
• Using Landing pages from standard ad groups
• Using URL

 

 

Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do?

 

• They can wait until the dismissed recommendation resurfaces.
• They can select the Dismissed filter and choose Un-dismiss.
• They can search Google Help Center to see how to revisit dismissed recommendations.
• They can apply similar recommendations to the one that was dismissed.