vmartinez

 

In what two ways can Performance Max help you?

 

Select 2 Correct Responses

• It can help you gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
• It can help you multiply conversions across Google Ads inventory through the power of Google Al.
• It can help ensure your bids are used when your ads are shown on websites
• It can help you find untapped growth opportunities from new search queries and channels to deliver better results.

 

Where can you go to view your bid status, performance trends over time, and conversion delay reporting?

 

• Bidding keyword report
• AMP Validator test
• Brand Lift survey
• Bid strategy report

 

 

Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store’s business hours.

What should he do when he creates his campaign?

 

• Set his ad schedule to only show ads when the store is open.
• Create a Google My Business listing and sync it with his Google Ads campaign.
• Set a code snippet on his website to inform Google Ads of his business hours of operation.
• Submit a form to Google that outlines his store’s hours of operation.

 

Winona wants her Google Search campaign to drive as much traffic to her site as possible within a given budget.

What should she do to help achieve this goal?

 

• She should use Maximize clicks and implement a bid cap for more control.
• She should use Target impression share with an impression limit.
• She should use target ROAS and input her historical ROAS.
• She should use Enhanced CPC and input a daily budget.

 

 

A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time.

Which Smart Bidding strategy is aligned to these goals?

 

• Maximize conversion value
• Maximize conversions
• Target impression share
• Enhanced CPC

 

 

What’s one responsive search ad’s benefits?

 

• That Google Ads automatically creates customized headlines based on web content
• That there’s a single headline format to make things simple, intuitive, and easy to experiment with
• That Google Ads automatically tests different combinations to learn which ones will be highest-performing
• That there’s an unlimited number of usable headlines to draw from, making testing easy