vmartinez

 

An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

 

• Reach, objectives, targeting
• CPM (cost per mille) cost, flight, bid type
• Frequency, number of assets, spend
• Spend, flight, reach

 

 

An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

 

• Ads Manager metrics
• Pinterest brand lift study
• Foot traffic study
• Pinterest conversion lift study

 

 

An advertiser has a conversion campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?

 

• Pause the campaign and duplicate it so the rejected Pin is new again.
• Remove the Pin, as the other Pins are still approved and the campaign has not dropped in performance.
• Locate the rejection reason, make updates to the Pin and appeal the rejection.
• Recreate the Pin and add it back to the campaign so it will not be rejected.

 

 

An advertiser is running an awareness and a consideration campaign. The primary key performance indicator (KPI) for the awareness campaign is reach, and it’s using interests and keywords. The primary KPI for consideration is site traffic, which is using site retargeting audiences. The advertiser wants to drive additional people on Pinterest down the funnel from the awareness campaign to consideration. Which audience should the advertiser implement in the consideration campaign?

 

• Customer list
• Engagement audience
• Actalike audience
• Persona targeting

 

 

An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?

 

• Upload a customer list.
• Create a catalog sales campaign.
• Retarget the prospecting audience.
• Separate retargeting and prospecting into different campaigns.

 

 

An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads manager feature should the advertiser use to find this information?

 

• Overview
• Bulk editor
• Reporting
• Recommendation