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A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?

 

• The campaign does not have enough budget.
• The campaign is not targeting a large enough audience.
• Ads are not approved because it is a pharmaceutical product.
• Ads are not approved because the product contains nicotine.

 

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?

 

• Add an ad group that targets the Beauty interest.
• Extend campaign end dates and switch to custom bids.
• Confirm that creative assets are optimized to fit Pinterest best practices.
• Adjust the campaign budget to make sure CPM doesn’t increase further.
• Pause the ad group with the highest CPM for interests.

 

An advertiser has an awareness campaign and wants to drive high traffic to its website to increase email sign-ups. The campaign is set up with a lifetime budget for 60 days and targets relevant keywords and interests. The campaign is pacing to deliver in full, but there has not been any increase in traffic or email sign-ups. What should the advertiser do to improve performance and drive traffic and email sign-ups?

 

• Add a new ad group to retarget those that have visited the site to remind them to sign up.
• Pause the campaign and create a new campaign with a consideration objective.
• Add additional keywords to broaden audience reach
• Make sure the creatives follow creative best practices and have a strong call to action.

 

An advertiser wants to analyze the results of its campaigns in Ads Manager according to the attribution model adopted by its brand: 1-day view, 30-day click and 7-day engagement. Which set of steps does the advertiser need to follow to ensure it is analyzing the results correctly?

 

• Click on “conversion settings” at the top of the “reporting” tab and select the option 30/7/1.
• Click on “conversion settings” at the top of the “conversion” tab and select the option 1/30/7.
• Click on “conversion settings” at the top of the “conversion” tab and select the option 30/7/1.
• Click on “conversion settings” at the top of the “reporting” tab and select the option 1/30/7.

 

A retail advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?

 

• Business Overview in Business Manager
• Custom reporting in Ads Manager
• The Reporting dashboard in Ads Manager
• Analytics Overview in Ads Manager

 

An advertiser is running a consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-25, and the five creative assets feature entry-level credit cards. The advertiser’s Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?

 

• Change the campaign objective.
• Remove age targeting from the campaign.
• Feature between 2-4 Pins.
• Re-submit the Pins because the Pins should have been approved.