vmartinez

 

An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?

 

• Navigate to the performance tab and download the table weekly.
• Select the date range and download the desired report in the analytics overview tab weekly.
• Build a custom report and set the report frequency to weekly.
• Save the desired metrics in the reporting dash and export weekly.

 

 

What is the primary purpose of the Pinterest Conversion Insights tool on Pinterest?

 

• Measure audience reach
• Measure organic and paid performance
• Provide insights on an advertiser’s top boards
• Provide insights on trends

 

 

An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is ” (the empty string), undefined, “n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: “Too few of the product IDs included in your add to cart events match the Product IDs in your catalog.” An orange diamond reads: “Too few of the product IDs included in your checkout events match the product IDs in your catalog.” A green circle reads: “We are detecting this event, but at least one parameter needs action.” Which warning indicates a critical alert?

 

• A red triangle
• An orange diamond in the add to cart event
• A green circle
• An orange diamond in the checkout event

 

 

An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Conversions tab > Event History page. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

 

• Delete the API for Conversions so the events are only being tracked by the Pinterest tag.
• Make sure there are multiple event IDs to track multiple events.
• Enable Enhanced Match on the Pinterest tag.
• Make sure the tag and the API use the same event IDs.

 

 

A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?

 

• Decreases the CPM (cost per mille)
• Ensures full pacing for the campaign
• Maximizes campaign outcome
• Better budget utilization
• Helps evenly distribute budgets between ad groups

 

 

An advertiser running a video views campaign is setting up the campaign ads. Which two ad formats are available for use?

 

• Static
• Video
• Max width
• Carousel
• Collections