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The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves.

Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers?

 

Once you’ve completed all the statements, the correct answers will be displayed.

Select the correct drop zone for each card.

 

• Gender – Helpful
• Age – Helpful
• Location – Helpful
• Total Followers – Not Helpful
• Post Engagement – Helpful
• Best time to post – Helpful
• Click-through-rate – Helpful

 

 

Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts.

How can she find out if her strategy is working?

 

Select the 2 correct answers, then submit.

• Compare the previous month’s total transactions to this month’s sales of Breakfast Boxes
• Compare how many visitors have come to their website from social media in the last quarter to the current month’s rate
• Compare last July’s in-person visits to the store to this July’s visits to the website
• Compare last month’s blog post data to current blog post data

 

 

Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working.

Which conversion metrics should Emmeline focus on?

 

Select the 3 correct answers, then submit.

• The number of page views the blog receives.
• The number of people who visit the directions page to a Sunny Bakes location.
• The number of visitors that come to their website from social media.
• The number of transactions made on the site which include a Breakfast Box.

 

 

Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. How should she present the data so that it is clear and will make the most impact on the investors?

 

Select the correct answer, then submit.

• Pie chart
• Table of figures
• Heat map
• Bar graph

 

Samira recently revamped her newsletter. She has also been using analytics to gather information about how people interact with her website and has made the site responsive to appeal to more mobile phone and tablet users.

Which elements of analytics should Samira focus on to measure the effectiveness of her changes?

 

Select the correct drop zone for each card.

 

• Number of visits to the site per month – False
• Number of site pages users explore on average – False
• Amount of time visitors spend on the site – False
• Number of People clicking on the links in her newsletters – True
• Percentage of bookings made on smartphones and tablets – True

 

Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take?

 

Select the 2 correct answers, then submit.

• Check the frequency of the newsletters to make sure they aren’t sent too often.
• Send more newsletters reminding customers to book a room.
• Review the content of the newsletters to check if it’s suitable and if there is a clear call to action (CTA).
• Stop sending newsletters as people aren’t reading them.