vmartinez

 

What is the most important change Georgie should make first?

 

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• Replace sales-focused posts with a mix of engaging, varied content
• Run more frequent flash sales

 

 

What types of content could Georgie use to boost engagement?

 

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• More discount promotions
• Behind-the-scenes content

 

 

From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong?

 

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• Posting too much sales-focused content
• Not using paid advertising

 

 

Match the influencer type or partnership type with its correct description.

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• Nano influencers – Small, engaged audience, ideal for budget-friendly or high-engagement campaigns.
• Paid partnerships – Long-term ambassador program where influencers consistently represent the brand.
• Affiliate marketing – Influencers use unique links or codes to earn a commission for each sale they generate.

 

 

Social media success is about aligning actions with the right strategy. Below, you’ll find several actions and strategies. Your task is to match each strategy with the correct supporting action.

Select each box and choose the correct option, then submit.

 

• Building trust with user-generated content – Posting customer testimonials
• Strengthening engagement and relationships – Responding to customer comments promptly
• Growing visibility and audience reach – Running a targeted ad campaign

 

James, a 40-year-old professional, doesn’t jump on the first offer he sees. He dives into reviews and tutorials to make informed decisions.

Which social media site would be most effective to engage James during the Think stage?

 

Select the correct answer, then submit.

• Facebook Groups
• Instagram/TikTok
• Pinterest
• YouTube