vmartinez

Which of the following is an example of an owned channel?

 

Select the correct answer, then submit.

• Online review site
• Social media ads
• Email newsletter

 

What is a key advantage of providing personalised recommendations to customers?

 

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• It reduces shopping options.
• It improves customer satisfaction and engagement.
• It makes products harder to find.
• It increases product costs.

 

What is a common behaviour called when customers try products in-store but buy them online?

 

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• Showrooming
• Omnichannel browsing
• Cross-selling
• Upselling

 

Which framework helps businesses map the customer journey?

 

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• SMART goals (specific, measurable, achievable, relevant, and timely)
• Customer funnel
• SWOT (strengths, weaknesses, opportunities, and threats)
• See, Think, Do, Care

 

Alex is a mechanic who owns a garage and writes blog posts about cars. Despite his passion, his content hasn’t gained traction online. Alex has identified four actions to improve his blog, but he’s unsure which to prioritise. Can you help Alex arrange these steps in the correct order?

Select each item and then a number to place in the correct order, then submit.

1. Find out who his audience is
2. Segment his audience into groups
3. Create or adapt specific content targeted to these audience profiles
4. Publish the content and promote it to his audience

 

Explanation:

If Alex wants to improve his blog and attract more car lovers to his garage, it’s important that he takes a strategic approach. Here’s the correct order for the actions you’ve listed:

1. Find out who his audience is
2. Segment his audience into groups
3. Create specific content targeted to these audience profiles
4. Publish the content and promote it to his audience

By following these steps, Alex can create content that’s more likely to resonate with his target audience and be shared on social media.

 

Which of the following mission statements would best fit Sarah’s boutique bakery and set her apart from the competition?

 

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• To follow baking trends and replicate popular recipes for mass appeal.
• To compete with major chains by offering standard bakery items at competitive prices.
• To deliver affordable pastries and fast service, ensuring every customer leaves satisfied.
• To craft artisanal pastries that inspire joyful moments, using sustainable ingredients and creative designs.