vmartinez

 

True or False: Social media business pages are generally expensive but they are worth the investment.

 

Select the correct answer, then submit.

 

• False
• True

 

 

When would you limit your digital advertising to only showing at certain times?

 

Select the correct answer, then submit.

• When you want your digital ads to reflect your shop’s opening hours
• When you think customers are most likely to be nearby
• When you want to take lunch breaks

 

 

Imagine you run a local bike shop and you want to advertise your store online. What’s one way that you could target your online ads to local customers?

 

Select the correct answer, then submit.

• Show ads only at certain times
• Hand out flyers and business cards to local shops
• Show ads to people within 10 miles of your shop

 

 

Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign.

What parameters should she look at to see if she’s attracting potential customers?

 

Select the 2 correct answers, then submit.

• How many pages visitors check out before they leave the site
• Conversion rates
• Comments on her social media profile
• Number of people clicking each ad type

 

 

Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet?

 

Select the correct answer, then submit.

• Add a customer reviews section.
• Create a ‘Suggested products’ banner.
• Use analytics to understand who is visiting the site.
• Add a video tour of the shop.

 

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget.

What actions could Jo take for each of these findings?

 

Select each box and choose the correct option, then submit.

 

• Customers access the shop a lot on mobile. – Introduce responsive design.
• There are lots of website visits but no one is buying the products. – Add customer reviews.
• Repeat customers add products to their cart but are not checking out. – Create registration for customer accounts.