vmartinez

 

You’ve uploaded a video showcasing a new product. Audience retention drops sharply after 30 seconds. What change could you make to address this issue?

 

Select the correct answer, then submit.

• Increase video length to provide more detail
• Consider making the video shorter
• Only upload videos on weekdays

 

Match each video promotion method to the best practice.

Select each box and choose the correct option, then submit.

 

• Social media – Upload videos natively
• Email marketing – Use clickable thumbnails
• Video sharing platforms – Add detailed descriptions and titles
• Website integration – Place on relevant pages

 

 

Ravi runs a small indoor plant shop and wants to create video content to promote his products online. He doesn’t have a big budget and wants to film in his shop. What filming techniques and resources can Ravi use to create engaging videos without overspending?

 

Select the 3 correct answers, then submit.

• Use a smartphone on a tripod
• Make use of natural lighting from a window
• Use an external mic for clear audio
• Rent expensive equipment and hire an actor

 

Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign:

1. Increase brand visibility.
2. Build engagement with eco-conscious customers.
3. Drive traffic to their online store.

Based on these goals, which video strategies should Alvaro prioritise?

 

Select the 3 correct answers, then submit.

• Buy ad space for general cooking videos to attract a wide audience.
• Use live streaming to host a Q&A about sustainable gardening.
• Create and share a tutorial video demonstrating how to use the compost bin.
• Collaborate with influencers in the eco-friendly space to feature the compost bin.

 

 

If the open rate of your emails seems low, which of the following could help you fix that?

 

Select the correct answer, then submit.

• Redesign your website
• Change the colour of the buttons inside your email
• Adjust the subject line of your email
• Send your emails to more contacts

 

 

Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email.

What does CTR not tell you?

 

Select the correct answer, then submit.

• CTR won’t explain why recipients clicked on the links or why they didn’t
• CTR won’t show which recipients clicked on a link in your email
• CTR won’t show which specific website page subscribers are clicking through to
• CTR won’t show you the total number of clicks on the email’s links