vmartinez

 

Lupita is curious to learn how her customers react to email marketing campaigns.

What kind of analytics data might she expect to get from her recent email marketing action?

 

Select the 2 correct answers, then submit.

• Weekly rates
• Clickthrough rates
• Open rates
• Trash rates

 

 

Lupita is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.

Which of the following options should she use in the subject line of her email?

 

Select the correct answer, then submit.

• Save €€€ on pup food!!!
• Massive savings on puppy food
• MEGASALE on food for PUPS!
• Do you think new puppies deserve new treats?

 

 

What system should you use to make sure you set realistic goals for your email marketing campaign?

 

Select the correct answer, then submit.

 

• CLEVER
• BRAIN
• SMART
• BRIGHT

 

Lupita runs an online coffee subscription service, and she has some thoughts about how email marketing can help her business.

Can you identify how an email campaign would benefit Lupita?

 

Select the 2 correct answers, then submit.

• It’s a good way of keeping customers informed about new coffee blends
• It helps customers contact each other via email
• It will let her send info about decaf blends to customers who prefer decaf
• It lets customers email her if they have problems or questions

 

Match each video ad format to its description.

Select each box and choose the correct option, then submit.

 

• These ads are designed for mobile devices and take up the whole screen. – Vertical video ads
• These ads blend into a user’s feed and are great for encouraging clicks. – In-feed video ads
• These ads appear at the top of the homepage, maximising visibility for big announcements. – Masthead ads

 

 

Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which 3 keywords should he choose for his ad campaign?

 

Select the 3 correct answers, then submit.

• TV chefs
• Macaroon recipes
• Cooking videos
• Instructional videos
• TV shows
• Home cooking