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Imagine you own a small management consultancy business. While you get a lot of recommendations through word of mouth, you don’t get many enquiries through your website. So, you set yourself the goal of increasing website visits by 10% over the next 3 months. What can Google Search Console show you to help you identify areas of your website content to improve to try and get more enquiries? Select the 3 correct answers, then submit.

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Imagine you own a small management consultancy business. While you get a lot of recommendations through word of mouth, you don’t get many enquiries through your website. So, you set yourself the goal of increasing website visits by 10% over the next 3 months. What can Google Search Console show you to help you identify areas of your website content to improve to try and get more enquiries? Select the 3 correct answers, then submit.

 

  • Which sites link to yours.
  • Which keywords bring up your website in search results.
  • How much your cost-per-click is.
  • Which content performs the best.

 

Ali owns a skate shop in Umeå called Flip & Flow. They sell a lot of products online but want to boost their sales with local residents and visitors. Which opening blog sentences could help their website appear in local searches for skateboards, skates, and relevant accessories in Umeå? Select 3 correct answers, then submit.

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Ali owns a skate shop in Umeå called Flip & Flow. They sell a lot of products online but want to boost their sales with local residents and visitors. Which opening blog sentences could help their website appear in local searches for skateboards, skates, and relevant accessories in Umeå? Select 3 correct answers, then submit.

 

  • Skateboard superstar Sissela brings home a win for Umeå University…
  • Join Flip & Flow’s owner, Ali, as they get their skates on across Stockholm on Friday’s…
  • Skate the streets of Umeå with Flip & Flow’s owner, Ali, on the brand-new…
  • At Flip & Flow, we understand the importance of protective gear. Our customers in Umeå have helped us to rate…

 

What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?

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What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?

 

  • If blog readers were more likely to look at directions to their local Sunny Bakes
  • If blog readers were more likely to purchase a Breakfast Box
  • If blog readers placed an order for any Sunny Bakes products

 

Which of the following best describes rule-based audiences?

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Which of the following best describes rule-based audiences?

  • Audiences used to help reach new audiences who are likely to be interested in your business because they’re similar to your existing audiences
  • Audiences from an advertiser’s data management platform
  • Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals

 

Explanation:

The correct answer is **Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals** because rule-based audiences are created by leveraging specific conditions or rules set by the advertiser, based on Amazon’s rich data, including shopping behaviors and interactions with ads. These audiences are formed from first-party signals, such as product views, purchases, and other engagement metrics that Amazon collects. By applying rules to this data, advertisers can create highly targeted audiences that reflect the behaviors and interests of users who have engaged with their products or similar offerings on Amazon. This allows for precise targeting, improving the relevance of the ads shown to these users. The other options describe lookalike audiences and audiences from a data management platform, which are different types of audience solutions.

 

Match the benefit to the correct Google Ads feature. Select each box and choose the correct option, then submit.

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Match the benefit to the correct Google Ads feature.

Select each box and choose the correct option, then submit.

 

  • Tracks key actions and links them to your campaign. – Conversion tracking
  • Shows visual ads like banners and videos to reach users across apps, websites, and YouTube. – Google Display Network (GDN)
  • Automatically adjusts bids to focus on users more likely to take valuable actions. – Smart Bidding