What can the Performance Planner recommend?
- Using ‘Target impression share’ as an automated bid strategy
- Applying bid adjustments to specific locations
- Campaign-level Target CPA (cost-per-acquisition)
- Including or excluding ‘Google search partners’
Explanation:
The correct answer is **’Campaign-level Target CPA (cost-per-acquisition).’** The Performance Planner can recommend campaign-level Target CPA as it is an automated bid strategy aimed at achieving a specific cost-per-acquisition (CPA) goal. This recommendation is based on historical campaign data, conversion rates, and budget allocations. Target CPA bidding allows advertisers to set a desired acquisition cost for each conversion, and Google’s algorithms adjust bids in real-time to meet that target while maximizing conversions. By leveraging Target CPA bidding, advertisers can optimize their campaigns for efficiency and cost-effectiveness, ensuring that they achieve their desired acquisition goals within their specified budget constraints. Therefore, the Performance Planner may recommend this bid strategy to help advertisers effectively manage and optimize their Google Ads campaigns to meet their cost-per-acquisition objectives.