vmartinez

You want to use a Custom Store Listing to target a single country. Which of the following guidelines should you follow?

• You can create up to five custom store listings at a time to target a designated country multiple times at once.
• You can target a designated country up to three times with custom store listings that target more than one country.
• You can create up to nine custom store listings at a time to target a designated country.
• You can target a designated country with only one custom store listing at a time.

 

Explanation:

The other options are incorrect:

• Multiple Custom Listings for One Country: Creating more than one custom store listing per country is not mentioned as a supported feature.
• Targeting a Country Multiple Times: The text doesn’t suggest that you can target a country multiple times simultaneously with custom store listings.
• Nine Custom Store Listings: The text doesn’t mention a limit of nine custom store listings, and creating that many could be counterproductive.

The information about custom store listings is primarily found in Chapter “Create a Google Play Store listing”, under the section “Translations”. While it doesn’t explicitly state the limit for targeting a single country, it emphasizes the use of custom listings for localization and providing a personalized experience for users in different markets. This implies that focusing on a single, effective custom store listing per country is the recommended approach.

 

When you launched your game, it got great reviews and many first-day adopters. After a while, you notice an increase in your app’s number of inactive users. Which of the following is a way in which you can win your users back?

• Create anonymous accounts, and post comments from these accounts to create a community.
• Change your store listing to include better graphics, and highlight your best ratings.
• Send a notice to your inactive users with an explanation of why you’ll update your app in 30 days.
• Create a custom store listing that targets users who haven’t used your app in the last 30 days.

 

Explanation:

• Targeted Re-engagement: Custom store listings allow you to tailor your app’s messaging and presentation to specific user segments. By creating a custom listing that speaks directly to inactive users, you can highlight new features, improvements, or incentives that encourage them to return to your app.
• Personalized Approach: This approach acknowledges that inactive users might have specific reasons for disengaging. By addressing their potential concerns or offering them something new, you increase the chances of winning them back.
• Policy Compliance: This strategy aligns with Google Play’s policies, as it focuses on providing relevant and valuable information to users without resorting to deceptive tactics.

The other options are not recommended:

• Anonymous Comments: Creating fake accounts and posting comments violates Google Play’s policies and can damage your app’s reputation.
• Better Graphics and Ratings: While important, these elements might not be enough to re-engage inactive users who need a more compelling reason to return.
• 30-Day Update Notice:  This might create anticipation, but it doesn’t address the immediate need to re-engage users who have already lost interest.

The concept of custom store listings is discussed in Chapter Name – Create a Google Play Store listing. While the text doesn’t explicitly mention using custom listings for re-engagement, it emphasizes the ability to tailor store listings to specific target audiences, which supports the idea of using custom listings to target inactive users.