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Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign:

1. Increase brand visibility.
2. Build engagement with eco-conscious customers.
3. Drive traffic to their online store.

Based on these goals, which video strategies should Alvaro prioritise?

 

Select the 3 correct answers, then submit.

• Buy ad space for general cooking videos to attract a wide audience.
• Use live streaming to host a Q&A about sustainable gardening.
• Create and share a tutorial video demonstrating how to use the compost bin.
• Collaborate with influencers in the eco-friendly space to feature the compost bin.

 

 

If the open rate of your emails seems low, which of the following could help you fix that?

 

Select the correct answer, then submit.

• Redesign your website
• Change the colour of the buttons inside your email
• Adjust the subject line of your email
• Send your emails to more contacts

 

 

Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email.

What does CTR not tell you?

 

Select the correct answer, then submit.

• CTR won’t explain why recipients clicked on the links or why they didn’t
• CTR won’t show which recipients clicked on a link in your email
• CTR won’t show which specific website page subscribers are clicking through to
• CTR won’t show you the total number of clicks on the email’s links

 

Mai owns a local bike shop and wants to be noticed more by the people in her town. She decides to set up a business profile on a local directory. Help Mai create her listing by choosing which information will help more people in her town locate her business.

The correct answers will be displayed once you have added each card to a category.

Select the correct drop zone for each card.

 

• Images of celebrity bikes – Not relevant
• Store opening hours – Relevant
• Team member introductions – Not relevant
• Images of bikes she sells – Relevant
• Business name – Relevant
• Personal phone number – Not relevant
• Business address – Relevant
• Business phone number – Relevant

 

 

Sione has recently opened a beauty and wellness salon in his hometown. It’s a popular place with tourists, and he wants them to be able to find his business easily when they search for beauty or wellness services.

How could Sione improve his website so it is more likely to be included when people nearby search for services he offers?

 

Select the 3 correct answers, then submit.

• Add his business address and a map
• Share his photo and photos of his team
• Display his opening hours
• Include the business telephone number and email address

 

 

Viv’s Vinyls has received an order for 2,000 vinyl records that need to be delivered within two weeks. What should Viv prioritise to fulfil this order efficiently?

 

Select the 3 correct answers, then submit.

• Ensure packaging and labelling requirements are met to avoid customs delays.
• Coordinate with reliable shipping partners to ensure timely delivery.
• Outsource order fulfilment to a new shipping company without proper vetting.
• Monitor demand patterns to better plan future inventory needs.