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Which of the following is required for apps targeted to children in the Google Play store?

• Your app must fall in the Brain Games or Education categories.
• The app must be free for anyone younger than 18.
• The app must participate in the Google Learning Essentials program.
• The app must participate in the Designed for Families program.

 

Explanation:

Apps targeted to children on the Google Play store must be part of the “Designed for Families” program. This program ensures that apps meet specific requirements for content and safety, providing a secure environment for younger users. The other options provided, such as being in the Brain Games or Education categories, being free for anyone under 18, or participating in the Google Learning Essentials program, are not mandatory for apps targeted at children.

The information about the requirement for apps targeted to children on the Google Play store to participate in the “Designed for Families” program is typically covered in sections related to app compliance, family policies, or content requirements on the Google Play store.

 

Which of the following guidelines complies with Google Play app store policies about target audiences?

• You can never target children and older adults as your target audience under any circumstances.
• You should target the largest audience possible for your app to improve ranking, regardless of content.
• You can use a neutral age screen to verify a user’s age if your app targets children and older adults.
• You should restrict the use of target audiences to people of different languages and geographic regions.

 

Here’s why:

• Google Play’s Focus on Child Safety: Google Play has strict policies to protect children. Apps that target children or contain mixed audiences must comply with specific guidelines to ensure age-appropriate experiences.
• Neutral Age Screens: A neutral age screen is a mechanism to determine a user’s age without encouraging them to provide false information. This helps ensure that children don’t access content meant for older users.

The other options are incorrect:

• Targeting Multiple Age Groups: You can target both children and older adults if your app’s content is appropriate and complies with Families policies.
• Target Audience vs. Ranking: Targeting the largest audience possible doesn’t guarantee a better ranking. Relevance and app quality are more important factors.
• Target Audience Beyond Demographics: Target audiences are not limited to language or region. They primarily focus on age appropriateness.

The main chapter where this is discussed is Chapter Name – Select your target audience and content settings. The section on “Ads” specifically mentions the use of neutral age screens for apps with mixed audiences.

 

Which of the following statements applies to standard app banners?

• If the container does not fit the banner ad, the container is resized automatically by Google Play store to ensure that the banner is visible.
• The size of the container in which you place your ad must be at least as big as the banner.
• If the container does not fit the banner ad, the ad is displayed outside the container on the device screen.
• The size of the container in which you place your ad must be 25% smaller than the banner.

 

Explanation:

This is because the guidelines for app banners dictate that the container must be able to fully accommodate the ad’s dimensions to ensure proper display and prevent any clipping or overlapping issues. While the provided text doesn’t explicitly mention standard app banners, this principle aligns with general best practices for ad placement and user experience.

The reference to this answer is not directly mentioned in any specific chapter of the provided text. However, it can be inferred from the sections discussing graphic assets and store listing components, where the importance of proper sizing and formatting for visual elements is emphasized.

 

 

Which of the following is a recommended best practice for when you run a Google Play store listing experiment?

 

• Run your experiments for at least seven days for better accuracy.
• Test three or more assets at once to understand their correlation.
• Limit your experiments to first-time installers only.
• Avoid revisiting previously tested assets once you see how they perform.

 

You can use acquisition and growth metrics from the Google Play store report to calculate which of the following?

• How many times your app was uninstalled.
• How much average revenue per app-related transaction.
• How many times your app crashed.
• How many daily users open your app.

 

Here’s why:

• Acquisition metrics focus on how users find and install your app. This can include data on the number of installs and where those installs came from (e.g., search, browsing, referrals).
• Growth metrics track user engagement and retention over time. This can include data on daily active users, retention rates, and churn.
• The number of daily users who open your app is a direct measure of user engagement and falls under growth metrics.

The other options are not directly calculated using acquisition and growth metrics:

• How many times your app was uninstalled: This is typically tracked separately as an uninstallation metric, not directly within acquisition or growth metrics.
• How much average revenue per app-related transaction: This involves revenue data, which is usually tracked under monetization metrics, not acquisition or growth metrics.
• How many times your app crashed: This is a technical performance metric, often tracked using crash reporting tools, and not directly derived from acquisition or growth metrics.

The reference to the correct answer can be found in the chapter “Track installs, uninstalls, trends, and engagement with Play Console statistics”. The chapter does discuss the importance of metrics like user acquisition and engagement throughout, which indirectly supports the idea that daily active users can be calculated using acquisition and growth metrics.

 

You want to monitor user acquisition data by country with the store analysis report. Which metric can help you find the information that you want?

• Active devices
• Compare to peers
• Average revenue per transaction
• First-time installers

 

First-time installers directly measures the number of new users who installed your app for the first time in a given period. This metric is crucial for understanding user acquisition trends and evaluating the effectiveness of your marketing campaigns or store listing optimizations in different countries.

Active devices measures the number of devices that have your app installed and have been active within a certain timeframe. While related to user acquisition, it doesn’t specifically focus on new users.

Compare to peers is a benchmarking feature that allows you to compare your app’s performance to similar apps in the same category. It doesn’t directly provide user acquisition data by country.

Average revenue per transaction is a monetization metric that focuses on the revenue generated per in-app purchase. It’s not directly related to user acquisition by country.

The reference to the correct answer can be found indirectly in the chapter “Optimize your store listing with experiments”. The chapter emphasizes the importance of understanding user acquisition and using metrics to measure app performance. This implies that first-time installers would be a relevant metric for monitoring user acquisition data by country.