vmartinez

 

Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand?

 

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• It helps her monitor and join conversations about sustainability trends.
• It allows her to compare follower growth across social media platforms.
• It schedules her social media posts in advance.
• It lets her see how many website visits come from social media.

 

 

Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her?

 

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• She can schedule posts across multiple platforms.
• She can identify competitor trends in the skincare industry.
• She can find out which platforms and posts drive sales and sign-ups.
• She can see which products her followers like the most.

 

 

What metric should Georgie monitor to see if their new content strategy is working?

 

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• Engagement rate
• Number of posts per week

 

 

What is the most important change Georgie should make first?

 

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• Replace sales-focused posts with a mix of engaging, varied content
• Run more frequent flash sales

 

 

What types of content could Georgie use to boost engagement?

 

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• More discount promotions
• Behind-the-scenes content

 

 

From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong?

 

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• Posting too much sales-focused content
• Not using paid advertising