vmartinez

 

Which of the following factors influence your ad rank?

 

Select the 2 correct answers, then submit.

• Your max CPC for that ad
• Your ad’s quality score
• The searcher’s internet speed
• The browser the searcher uses

 

 

Can you remember what PPC stands for?

 

Select the correct answer, then submit.

• Pay per click
• Pay by click
• Pay per cost
• Pay per customer

 

 

Colin wants to build awareness of his movie review podcast. Which type of advert would be most effective in reaching a broad audience?

 

Select the correct answer, then submit.

• A visually engaging ad showcasing his popular episodes
• A testimonial-based ad
• A highly targeted text-based ad
• An ad that only targets returning visitors

 

 

Fill in the blank: The more ________ data you use to train a chatbot, the more effective your chatbot will be at answering queries accurately and efficiently.

 

Select the correct answer, then submit.

 

• Relevant
• Generic
• Basic

 

 

Which of the following are the benefits of using chatbots for customer service?

 

Select the 3 correct answers, then submit.

• Instant responses to customer queries
• Requires constant manual input to function
• 24/7 availability
• Reduces the need for human agents to handle routine tasks

 

 

True or False: Chatbots are only useful for simple yes/no queries.

 

Select the correct answer, then submit.

 

• True

 

• False