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The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

 

• Because itll make sure users to leave positive reviews about GoldBoat
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll help to further improve the click-through rate in their Google Ads account

 

Explanation:

Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.

According to data, mobile usage is four times that of a desktop. It means that mobiles are by far the most used platform.

However, only half of the conversions happen on mobiles comparing to those on desktops. That’s a lot of missed opportunities.

 

Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?

• One Tap sign-in
• Web Vitals
• Google Apps
• Progressive web apps

 

Explanation:

The correct answer is One Tap sign-in. Implementing Google’s One Tap sign-in solution can significantly streamline the checkout process for HitchHiker.com. One Tap sign-in allows users to sign in or create an account with just one click, using their Google account credentials. This eliminates the need for users to fill out shipping, billing, and credit card information manually for each purchase, as their details are securely stored and prefilled from their Google account. By reducing friction and simplifying the checkout experience, One Tap sign-in can help address the user feedback indicating that checkout takes too long. This solution not only improves user convenience and satisfaction but also potentially increases conversion rates by making the purchasing process faster and more efficient. Moreover, leveraging Google’s authentication system ensures security and trust, which are essential factors in encouraging repeat visits and building customer loyalty for HitchHiker.com. Therefore, One Tap sign-in is the ideal Google solution for Sami to implement, as it directly addresses the identified issue of lengthy checkout processes, thereby enhancing user experience and potentially boosting business outcomes for HitchHiker.com.

 

One Tap sign-up allows users to sign up using an account that already has the information needed.

Most commonly, you will see “sign-up with your Google Account” or “Sign-up with Facebook.” These accounts already have necessary information such as your name, email address.

This feature dramatically affects user experience eliminating the need to enter multiple lines of information manually.

 

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses

• Navigation
• Clear value proposition
• Intuitiveness
• Simple design
• Turnaround time

 

Explanation:

The correct answers are Clear value proposition and Simple design. Gertie should focus on these two elements when aiming to improve the landing page experience for PieBaker.com. A clear value proposition communicates to visitors what makes PieBaker.com unique and why they should choose its products over competitors’. This element helps in grabbing attention and persuading visitors to explore further or make a purchase. Simplicity in design ensures that the landing page is clean, uncluttered, and easy to navigate, which enhances user experience and reduces distractions that could lead to drop-offs or confusion. By prioritizing these elements, Gertie can optimize the landing page to effectively engage visitors, convey key messages clearly, and encourage them to take desired actions, such as making a purchase or signing up. This approach aligns with best practices in conversion rate optimization (CRO) and user experience (UX) design, ultimately supporting PieBaker.com’s goal of increasing sales revenue through improved landing page performance.

 

Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.

Moreover, landing page experience is not only a UX factor but also affects Google search ranking.

The better UX you provide, the better search rankings you can expect.

The essential best practices optimizing your landing pages include

• Relevant content
• Clear value proposition
• Prominent call to action
• Simple design
• Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)

 

 

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

• Attribution reports
• Model comparison reports
• Flow visualization reports
• Audience reports

 

Explanation:

The correct answer is Flow visualization reports. Flow visualization reports in Google Analytics provide Robert with valuable insights into how users navigate through LuckyGuess.com. These reports visually represent the path that users take from one page to another, showing the sequence and interactions that lead to conversions or exits. By analyzing flow visualization reports, Robert can identify common drop-off points where users exit the site, helping him pinpoint potential usability issues or barriers that prevent users from completing desired actions, such as making a purchase or engaging with the trivia games. This category of reports allows Robert to understand the user journey more comprehensively, revealing trends in navigation behavior and areas of the website that may need optimization to improve user experience and reduce exit rates. Armed with these insights, Robert can make informed decisions about site improvements, usability enhancements, and content adjustments that align with improving user engagement and ultimately increasing revenue for LuckyGuess.com. Therefore, flow visualization reports in Google Analytics are the appropriate tool for Robert to use in his efforts to better understand user movement and behavior on the website, addressing the VP of sales’ concerns and working towards improving site usability and performance.

 

Flow reports in Google Analytics are great for visualizing users’ paths through your website, including particular elements such as Events or Goals. If you want to analyze your content, how specific pages perform, these reports will help you find any unexpected page exits.

There are multiple types of flow reports:

• Goal flow report
• Behavior flow
• Users flow
• Events flow
• Funnel visualization

A funnel visualization report is usually the first step in analyzing your website content. If you find many exits in a particular Goal step, you can investigate further with Goal flow reports.

 

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

 

• Showing benchmark data across the competition
• Showing a summary breakdown of the Google Ads account
• Showing the performance statistics of the design team
• Showing a comparison of performance between the development and marketing teams

 

Explanation:

User-first businesses can be successful only by having support from leadership. If your task is to secure leadership support, consider showing benchmark data, conducting a company-wide audit, or/and presenting case studies.

If you, as a marketer, have a clear plan on how to increase conversions, it’s easy for executives to calculate cost-per-value and make data-driven decisions.

 

 

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

• It’s accepted by every bank that accepts Visa or Mastercard.
• It securely stores payment information.
• Completing checkout takes less than six clicks or taps.
• It offers rewards for new user referrals.
• It supports co-branded cards, such as those by Citi.

 

Explanation:

Google Pay offers multiple benefits both for users and website owners. It can significantly speed up a checkout process as the payment method is saved directly in the user’s Google Account.

Google Pay provides simplicity. Users can checkout in just a few taps or clicks. All payment information is securely stored, reducing risks of exposure.

Besides, Google Pay can be easily integrated and works well on the web and apps.