vmartinez

Even the most successful ad campaigns can suffer from _____________, caused by not updating visual assets frequently enough.

 

• elevated bounce rate
• ad fatigue
• conversion burnout
• audience saturation
• an irrelevancy score

 

When writing copy for a social ad, using _______________ is a great way to engage the curiosity of viewers who might not be looking to make a specific purchase.

 

• Multivariate Copy
• Aggressive Copy
• Indirect Copy
• Passive-Aggressive Copy
• Direct Copy
• all of the options in this list

 

If you’re looking for insight into the bid amounts necessary to reach your audience, and want the network to select a bid for you, try using this type of bidding.

 

• Intuitive
• Algorithmic
• Intelligent
• Automatic
• Competitive
• Manual

 

While each campaign will be unique, in general, reach, views, and engagements are metrics most commonly associated with measuring the success of a ___________ Campaign.

 

• Brand
• Performance
• Middle of Funnel (MOFU)
• Vanity
• Sales
• Revenue

 

Remarketing Audiences on Facebook can be created in many different ways, but one thing they all have in common is the use of ___________ to refine an audience.

 

• website cookies
• UTM parameters
• none of the options in this list
• proprietary data
• Ads Manager

 

Remarketing and Lookalike audiences both rely on using data gathered to:

 

• guide an email campaign in Marketo
• exclude market segments
• send targeted DMs to key prospects
• none of the options in this list
• target an engaged audience