vmartinez

A best practice for getting fair and unbiased results from your ad tests is to run ad variations:

 

• at the same time of day and with a variety of budgets
• on a weekly rotation and with the same budget
• at opposite times of day and with a variety of budgets
• at the same time and with the same budget

 

To keep your campaigns organized, we recommend creating a ____________ for all the social ads you create, using details like the year, ad name, the ad set name, audience, coupon code, and the date the ad expires.

 

• none of the options in this list
• collapsable mindmap
• separate Ads Manager Account
• naming convention
• folder system

 

Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of a rational need for a hotel guest might be to:

 

• experience a sense of community or belonging
• feel at home during their stay
• be greeted by warm, welcoming staff
• immediately relax upon entering the room
• get the best bang for your buck

 

________ allows you to target your social ads based on upcoming events. For example, you can target people who have friends with birthdays coming up, or people with anniversaries in the near future.

 

• Pinterest
• LinkedIn
• Twitter
• Instagram
• Snapchat
• Facebook

 

On Facebook, when choosing a bid type for a video ad, bidding for Video Views means that you’ll be charged when someone:

 

• hits the play button on your video
• likes or comments on your ad
• sees your ad
• watches your video for at least 10 seconds
• clicks on the CTA

 

Assume you have a custom audience that is performing well, and you want to build on that success by using its data to pull another group of similar users. This tactic is best described as a:

 

• Custom Interests Audience
• Mirror Audience
• Lookalike Audience
• Remarketing Audience
• Targeted Audience