vmartinez

Facebook uses 3 factors to determine the winner of a bidding auction: Bid Amount, ________________, and Estimated Reaction Rates.

 

• Relevance Score
• Competitor Metrics
• Text to Image Ratio
• Number of Followers
• Maximum Budget

 

Of Facebook’s 3 factors used to determine the winner of a bidding auction, the one which looks at the maximum amount of money you’re willing to pay per desired action is called:

 

• Bid Amount
• Relevance Score
• CTA Cost
• Maximum Budget
• Manual Bidding
• Target Bid
• Competitor Metrics

 

Choosing the Video Views bid type is best for video ads where you:

 

• need to optimize your video for sound on viewing
• need your audience to carefully read the body text
• want to achieve the highest number of likes and comments possible
• have important information contained within the video

 

When optimizing an ad campaign, what is the main reason why it’s better to create a new campaign with new testing variants, rather than alter the existing one?

 

• all of the options in this list
• It provides you with another opportunity to win a bidding auction.
• It allows you to change up the budget and targeting data.
• It enables you to better organize your campaign data.
• It ensures future tests are on an even playing field.

 

When looking to analyze the performance of a campaign, it’s essential that you wait at least ________ before gathering data, so that enough results have accumulated.

 

• 3 – 5 business days
• 2 weeks
• 24 – 48 hours
• 5 – 10 hours
• until the campaign has ended

 

A/B testing is a great way to get fast feedback on your social ads, but the downside is that:

 

• all of the options in this list
• none of these options – there is no downside to regular A/B Testing
• it can disrupt brand voice if overused
• drastically different ads may confuse your customers
• it’s hard to pinpoint which elements are succeeding