vmartinez

Be sure to keep the social network you’re advertising on in mind when drafting copy. For example, on _________ and __________, hashtags are generally useless.

 

• Instagram; LinkedIn
• Facebook; Instagram
• Facebook; LinkedIn
• Facebook; Twitter
• Twitter; Instagram

 

Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Guided Creation ____________________.

 

• supports you with periodic emails containing suggestions for edits you can make during the first week of your campaign
• supports you through a series of steps that advertisers most commonly perform when setting up a campaign
• provides an AI bot to advise you in each stage of campaign set up and answer your questions
• applies pre-set campaign options that are aligned to industry best practices

 

One advanced feature of Facebook’s Ad Manager that can be especially valuable to larger organizations is the ____________ feature, which can save a considerable amount of time when creating large ad campaigns.

 

• Bulk Upload
• Adsheet Upload
• Automatic Bidding
• Facebook Spreadsheet
• Automated Optimization
• Excel Integration

 

When creating live action video content for a social advertisement, it’s a good idea to:

 

• shoot from different angles and cut together the footage to keep things dynamic

• shoot the video using a smartphone, so that the end result looks realistic and approachable
• use only one impactful close up shot to get the message across clearly
• use tons of different props and backgrounds so the audience never gets bored
• avoid scripts since these result in stilted performances

 

A good method for identifying the best performing ads is to look at a variety of factors, including age range, gender, regions, and _____________ that are delivering the best results.

 

• campaign types
• pixel data
• bid amounts
• feedback score
• ad placements

 

One method for improving the ROI of your ad campaign is to:

 

• all of these options
• none of the options in this list
• pause poorly performing ads
• redistribute ad budget to better performing variations
• identify and remove the highest-priced demographics