vmartinez

 

True or False? Your firm’s full stack developers should be running the sales process. You don’t need to hire salespeople, because developers understand CMS systems well enough to answer prospect questions.

 

• True

 

• False

 

Which of the following is not an appropriate question to answer or discuss with a client?

 

• Can we have membership options with HubSpot CMS?
• Can we automatically migrate content over?
• Can my marketers easily make changes to site pages?
• Is there a server-side code option?
• None of the above.

 

If conversion rates increase while bounce and exit rates decrease, which of the following could be true?

 

• You should install a chatbot immediately with HubSpot’s Conversations tool to address the conversion rate increase. Chatbots always decrease conversion rates, even on sites that are designed well.
• You should increase your Google Adwords Spend through HubSpot’s Ads Add-On immediately to bring the right audience to your site.
• You could be seeing early signs of the website redesign project succeeding.
• The users have not yet visited the new site.

 

Scenario: Your prospect has specific questions about key functionalities in the HubSpot CMS, based on their poor experience with their previous CMS. Which of the following is the best way to win their trust?

 

• Always discuss the flywheel rather than answering their product questions directly. The flywheel is the best answer to any and all product questions, without which they cannot understand how HubSpot CMS works.
• Offer to discuss their questions in detail, but avoid spending too much time on features, because you should be focused on closing the deal efficiently.
• Offer to discuss their questions in detail, and make sure their doubts are honestly addressed. If they still have questions, offer to set up another conversation to answer them, and offer case studies to back up your claims.
• Show them an impressive website built with HubSpot CMS. You don’t need to discuss details about features if the website demonstrates all the best practices. Examples speak louder than consulting or long conversations.

 

Scenario: Your prospect doesn’t trust your assertion that HubSpot CMS is easy to use for both developers and marketers. Which of the following is the best way to win their trust?

 

• Tell they you’re offended that they wouldn’t believe you, after all the time you’ve spent demoing the tool for them
• Ask them about their concerns, take careful notes of their needs and pain points, and give them HubSpot’s support number so they can get their doubts resolved themselves
• Take careful notes of their needs and pain points, offer to do a demo in which they can test out everything they need to test out, and keep educating and consulting them on the benefits of HubSpot without adding friction to their evaluation process
• Always set up a call with your HubSpot CAM or Channel Consultant and the prospect. You shouldn’t be answering any product questions alone, since only HubSpotters really understand the CMS product

 

Which one of the following tasks should be completed in your pre-migration technical preparation?

 

• Clearing SEO requirements
• Blog post auditing
• Scoping of wireframe drafts
• Setting up a test environment
• All of the above