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Looking at the following agency priorities, what would you recommend to this agency to improve what they’ve already outlined?

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Looking at the following agency priorities, what would you recommend to this agency to improve what they’ve already outlined?

These priorities are in-depth and to the point, you suggest that they leave it as is.
To make it more comprehensive, you suggest that this agency adds in at least another 3 priorities.
You identify that this is a good start, but you suggest that he go into more detail with these priorities.
These are SMART goals, so you suggest they make it more general for the overall priorities.

 

True or false? You have a draft of your buyer persona, but you haven’t completed all the primary research you need to make it more comprehensive. You can’t start setting up your sales plan until your persona is fully complete.

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True or false? You have a draft of your buyer persona, but you haven’t completed all the primary research you need to make it more comprehensive. You can’t start setting up your sales plan until your persona is fully complete.

True – Creating your buyer persona is a one-time activity that must be completed before starting your sales plan.
False – Buyer personas are more important for marketing than sales. It’s a nice to have, not need to have.
False – Buyer personas are something that you continually revise and update over time. As long as you have the basic outline complete, you can move forward.
True – Buyer personas are the foundation of good inbound marketing and inbound sales. Moving forward now might mean you have to redo your sales work later on.

 

Which of the following is a best practice in the CMS migration launch phase?

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Which of the following is a best practice in the CMS migration launch phase?

 

  • Determine any SEO limitations with the DNS and turn off the DNS
  • Verify all redirects, files, and tags
  • Remove temporary website blocks from pre-migration stage, such as robots.txt (where applicable).
  • Select a low traffic time window for launch
  • B, C, and D are best practices in the CMS migration launch phase
  • None of these are best practices in the launch phase, but only in the post-migration phase.

 

Which of the following is a best practice for the post-migration assessment and analysis phase?

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Which of the following is a best practice for the post-migration assessment and analysis phase?

 

  • Checking to make sure that modules are user-friendly for marketers
  • Making sure that modules are user-friendly for front-end developers only, so that marketers don’t accidentally damage the website
  • Making sure that modules are avoided entirely, and that all code is appropriately commented to make it easy for developers to make changes later
  • Checking to make sure that you have deleted/removed all old integrations to avoid confusion