What’s a good use case to leverage Customer Match?
Customer Match is a powerful way to reach and engage with your customers across a variety of Google platforms. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them. This allows you to connect with your customers in new and meaningful ways, remarkably increasing the chances of driving conversions. Additionally, Customer Match opens up new opportunities for remarketing, allowing you to reach customers who have interacted with you offline as well as online. Overall, Customer Match is an extremely valuable tool that any smart advertiser should take advantage of.