vmartinez

 

Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

 

• 2X
• 5X
• 8X

 

 

How does Twitter help you succeed through the funnel?

 

• it offers versatile, ready-made creative content
• it offers a full suite of ad formats
• it offers unlimited access to brand leaders

 

 

Which of the following are components of the OUI Framework? (select all that apply)

 

• Initiate
• Obtain
•  Ideate
•  Observe
• Utilize
•  Understand

 

 

The best time to bring the in-house audience insight team into a campaign is:

 

• at the conclusion of the campaign
• after the brand initiative kicks off
• before the brand initiative kicks off
• simultaneously with the campaign launch

 

 

For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

 

• other Twitter users
• Twitter’s in-house audience insight team
• an independent consultant

 

 

When it comes to conversation on Twitter, successful brands:

 

• interact exclusively with other brands
• always use the full character limit to express themselves more clearly
• join existing conversations and inspire new ones
• keep it professional by avoiding engagement