What are the three steps for success in cross-border advertising?
- Develop new creative assets
- Choose your connect opportunity
- Select your target market
- Scout your competition
What are the three simple rules of creative best practices?
What are the three simple rules of creative best practices?
- Show your brand
- Create visual cues
- Include people & products
- Keep it short & simple
Which one is NOT a reason for creative localization?
Which one is NOT a reason for creative localization?
- People in different countries prefer different advertising strategies.
- People respond to ads that resonate with them on a personal level.
- An effective ad in a foreign market should speak their language and reflect a genuine understanding of their culture.
- Localizing makes your campaign feel less like a sales pitch and more like a conversation.
Launches typically fall into the following categories: (select all that apply)
Launches typically fall into the following categories: (select all that apply)
- new messaging
- new products or features
- new branding
- new company leadership
According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?
According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?
- 8.2X
- 5X
- 2.3X
- 1.9X
What percentage of users rate Twitter “good” or “great” for brand interaction?
What percentage of users rate Twitter “good” or “great” for brand interaction?
- 49%
- 71%
- 37%
- nearly 100%