The number one reason people come to Twitter is:
- gossip & entertainment
- to see what’s happening
- culture
- making money
- news
A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:
A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:
- 44%
- 65%
- 73%
- 58%
In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:
In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:
- reliable information and breaking news
- the best deals and promotions of their products
- entertainment and conversation
The attitudes, tone, and substance of your brand’s content should be:
The attitudes, tone, and substance of your brand’s content should be:
- reflective of everything your brand stands for
- in line with the latest trends
- sassy but relatable
A distinct brand voice allows your brand to: (select all that apply)
A distinct brand voice allows your brand to: (select all that apply)
- speak with personality
- connect with culture
- offer discounts
- generate and join conversations
When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)
When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)
- brand awareness
- message association
- brand preference
- purchase intent