What are three key strengths that characterize Twitter’s audience?
- growth, insights, conversation
- targeted, character, community
- growth, influence, community
- growth, impact, community
Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?
Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?
- 81%
- >99%
- 41%
- 61%
- <1%
What is media innovation?
What is media innovation?
- being the first to integrate the latest technological developments into your campaign
- finding new and interesting ways of doing things, and finding a solution that matches a need
- developing groundbreaking technological tools
When defining your brand voice, first consider the brand’s:
When defining your brand voice, first consider the brand’s:
- origin, journey, and destination
- Vision, Mission, Values
- goals, plan, and results
In Activision’s case study, the backbone of their successful Warzone campaign was:
In Activision’s case study, the backbone of their successful Warzone campaign was:
- its ability to deliver a personalized report to every player in a matter of seconds
- it was the first brand to gamify Twitter
- its video content had an unusually high production value
Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?
Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?
- branding: custom mobile landing pages
- video personalization
- digital carting for CPG
- lead capture: custom mobile landing pages