vmartinez

Which metric indicates when your video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video?

 

• A 6s/50% pre-roll/video view
• A 3s/100% pre-roll/video view
• A pre-roll view or a video view
• A 15s pre-roll/video

 

Which ad format allows you to drive interested viewers to your landing site through Video Ads?

 

• Carousel Ads
• Video Ads with App Buttons
• Amplify Sponsorship
• Video Ads with Website Buttons

 

When should you use Carousel Ads? (Select all that apply)

 

• You want to showcase multiple features or products
• You want to promote multiple offers
• You want to illustrate various benefits of an app, product, or service
• You want to telling a multi-faceted story

 

You are a global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products. You want to draw a large audience and include promotions before and after the live campaign. Which Twitter Live platform should you choose?

 

• Live Event
• Live Broadcast
• Go Live on Twitter app

 

Which of the following terms represent cost per 1000 impressions?

 

• CPV
• CPCV
• CPM
• Completion rate

 

Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness?

 

• Marketing Mix Modeling
• Incremental Reach Measurement
• Viewability Reporting
• Brand Surveys