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You are a sports drink brand that wants to align your video ads with a single, premium sports publisher during the Superbowl. Which ad format should you choose?

 

• Timeline Takeover
• Trend Takeover
• Amplify Pre-roll
• Amplify Sponsorship

 

Who do Twitter Rules apply to?

 

• Advertisers only
• Publishers only
• Everyone
• Creators only

 

You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that?

 

• The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
• The trend moves down to the Trends section (without the GIF).
• An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
• The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

 

Which feature allows you to choose a category that describes your brand when you set up Pre-roll campaigns?

 

• Conversation topics
• Follower look-alike
• Goal
• Brand vertical

 

Which of the following best practices can apply to Trend Takeover/Trend Takeover+ campaigns? (Select all that apply)

 

• Use videos that are 5-6 seconds long to ensure a continuous clean loop.
• Allow sufficient buffer time for viewers to see your logo or CTA before it replays.
• Embrace flashing and plenty of text overlays.
• Focus your copy and creative on a single topic, and make it declarative and intriguing.

 

What is the lead time for a #BlueBrush project?

 

• 1-2 weeks
• 3-5 weeks
• 4-6 weeks
• 5-8 weeks