While simply reposting other people’s content can help you fill your content calendar – you still need to put in some work. How do you add value to external content?
- By cross-posting external content across your platforms
- By posting created content alongside external content
- By dressing external content in your brands own perspective
- By paying to have external content boosted across your platforms
Explanation:
Here’s why:
- Providing Context:
- When you dress external content in your brand’s own perspective, you add context that aligns with your brand voice and values. This helps your audience understand why the content is relevant to them and how it fits into your overall messaging.
- Adding Commentary:
- Adding your own insights, commentary, or perspective to external content enhances its value. It allows you to share your expertise, opinions, or additional information, contributing to a richer and more engaging experience for your audience.
- Maintaining Consistency:
- Dressing external content in your brand’s perspective ensures that it fits seamlessly into your content strategy. It helps maintain a consistent brand voice and message across all your posts, even when sharing content created by others.
While cross-posting, posting created content alongside external content, and boosting external content through paid promotion may also be part of your strategy, adding your brand’s perspective is a crucial step to enhance the value of the shared content.