vmartinez

 

In order for the Tag Manager to be considered as global, it should be created under a Global Advertiser and include global entities.  

 

• True

 

• False

 

 

The Tag Tester tool extension will create Variables under an advertiser that is specified by the user, even if the Tag Manager is not implemented on the web page.

 

• True

 

• False

 

 

When working with RDF reports, which of the following report settings is not customizable for a Metadata file?  

 

• File format
• Headers
• Delimiters
• Report history

 

A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

 

• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases
• Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased
• *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*
• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased

or

• Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased
• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases
• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased
• *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*

 

 

Rita owns a shoe store that just released a new set of sneakers. Rita wants to learn which age group interacts most with her sneaker ads. Which campaign should Rita run to obtain such insights?

 

• Demographic prospecting campaign
• Campaign optimization campaign
• Behavioral prospecting campaign
• Product-based campaign

 

 

What are the prerequisites to be able to create Global Conversion Activity?

 

• Create Global Variables and activity parameters on the Global Conversion Activity before assigning them to Local Advertisers.
• Define the Global Tag Manager under the global advertiser.
• Create a Search Integration on the advertiser level.
• Define a Global Advertiser under the Native Account.