vmartinez

Target Audience ID, Smart Item List, and Clicks (Total Net) are dimensions/metrics to look for in which DCO report?  

• Aggregated Report
• Path to Conversion report
• Raw Data Feed

Which of these report types are not standard for DCO campaign reporting?  

• Path to Conversion
• Recent Activity Feed
• Aggregated
• Raw Data Feeds

If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?  

• A cosmetic brand has a new collection with several items. They have different versions for each of them, but the audience would be the same.
• A cosmetic brand with stores on multiple locations wants to serve specific version to audiences near those stores/locations.
• A cosmetic brand wants to display items based on buyers’ preferences and avoid items they may already own.

Match each definition with the correct term:

1. URL Query String Param
2. Variable Name
3. Data Layer Variable
4. Variable Name in Data Layer

• Variable obtained from the URL query string of the web page where the Tag Manager is implemented. (1)
• An internal name that will appear in the Variables list. (2)
• Variable passed to SAS by the advertiser using the Data Layer object that exists on the web page where the tag manager is implemented. (3)
• This is the name of the variable on the web page where the Tag Manager is implemented. (4)

or

Carla wants to a set a custom date range to serve versions while running her promotion. Which DCO rotation type will help her achieve this?  

• Automatic Optimization
• Time-Based
• Time-Sensitive
• Even Distribution

While setting up his DCO campaign, Jeff is thinking of using rotation settings and/or targeting delivery groups. What type of trafficking strategy should he use?  

• Advanced Trafficking

• Simple Trafficking