vmartinez

 

What is the first step in planning a DCO campaign?  

 

• Understanding the media buy and campaign goals
• Creating relevant audiences
• Creating a media plan
• Creating the campaign

 

 

Which one of the following permission sets should be granted in order for a user to switch accounts?  

 

• Account Administrator
• Primary Creative Manager
• Super User
• Campaign Manager

 

 

The default option for Tracking Search Campaigns is:

 

• Manual Tracking
• Automatically Track New Campaigns
• Track After Threshold

 

 

In a conversation about creative campaigns, Juri was recommended by a coworker to use DCO. Using a DCO can help with her campaign strategy by:

 

• Adding new formats to her ads
• Changing her target audience
• Updating her product content
• Reaching multiple audiences with dynamic elements

 

 

Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?  

 

• Click Tracking Token
• Publisher Custom Parameter
• Impression Tracking Token
• Line ID

 

 

Which tag manager feature is a Chrome browser extension that allows users to analyze retargeting cookies that exist on the browser and understand the current navigation journey?  

 

• Tag Cookie Manager
• Tag Tester Tool
• Tag Manager Activity Reader
• Tag Manager Variables