vmartinez

 

John owns a car dealership. He is thinking of using DCO for his advertising strategy. What is the most ideal scenario to serve tailored messaging to an audience interested in cars?  

 

• Run a promotion on tire sales
• To market the newest model in his inventory
• To drive more people to his website
• Reach drivers based on their preferred car model

 

 

Jean wants to update the transcoded assets, due to an update in the transcoding profile. To complete this for a placement ad that is already attached, he should:  

 

• Do nothing, it is done automatically
• Re-generate the placement tag
• Reinforce the inheritance by resetting and resaving the transcoding setting and the master ad

 

 

DCO versions are used to:

 

• determine which creative elements go with which target audience
• serve Instream and Banner format at the same time
• get real time impression data in Visual Analytics

 

 

When planning her DCO campaign Jennifer determined the exact KPIs she should review her strategy against. Which stage of the campaign should she check the performance?  

 

• Both
• At the end of the campaign to use learnings for her next campaign
• At the middle of the campaign to update the strategy as needed

 

 

When managing DCO versions, which method is best for automatic version updates?

 

• Feed
• Spreadsheet
• Version UI

 

 

When variables are used as tokens, what is the correct format if the variable name is TestVariable?  

 

• [$$TestVariable$$]
• [&TestVariable&]
• [%TestVariable%]
• {%TestVariable%}